At the 10th annual Internationalist Awards for Innovation in Media, Initiative MENA has come home with three awards. The agency won one Silver and two Bronze awards. The first win was for its work on ‘Infiniti – Gone in 6 days’ earning Initiative MENA its… Read More
Dubai Studio City (DSC), a regional platform for companies in the broadcasting, filmmaking, media production and entertainment industry, is participating in the National Association of Broadcasters (NAB) Show 2018 in Las Vegas, a gathering for the media, entertainment and technology industries. Held annually since 1991,… Read More
For the retail industry on the whole, 2017 was among the tougher years. There was strain on consumer spending, impacting businesses at large. The changes in Saudi Arabia, among the largest markets in the region, added to this. Saudi Arabia is undergoing transition that while… Read More
Grey Group Middle East and North Africa (MENA), has won JTI’s account, to develop its brand management and communication in the GCC region, with focus on Saudi Arabia. With this win, Grey’s Beirut team has enlarged its portfolio in the tobacco industry, as it already… Read More
Auto brands have immense emotional connect with their users. This was vindicated once again in this year’s MBLM’s Brand Intimacy 2018 Report. The report studies brands based on the emotional bonds between a person and a brand and ranks brands on their ability to build… Read More
As part of its global ‘Save Water’ campaign, Colgate-Palmolive Company has kicked off a social media awareness campaign in the Gulf region. The objective of #TurnOffTheTap is to raise awareness about the importance of water conservation. To take part in the campaign and raise awareness… Read More
As part of the brand’s global direction and involvement in arts, Cadillac has partnered with Dubai TV which will see a star-studded list of Middle East celebrities and influencers grace the region’s screens in the newly aired Carpool Karaoke Arabia, from the comfort of the… Read More
To kickoff this year’s Mother’s Day in the Middle East, Middle East retailer Babyshop, along with its agency, FP7 DXB, has created a new Arabic word – Al Umobuwah. Arabic contains a variety of words that stem from paternal-centered roots, including the word for ‘parenthood’.… Read More
VIVA Bahrain has taken the ecommerce route, via its own branded platform, to provide one more channel for its shoppers. Marking the launch, the devices and mobile plans seller introduced cashback deals only available through the online shop and on some of the market’s best-selling… Read More
Mindshare has made two significant leadership changes to its growth markets region that includes Middle East and Africa among other markets. The agency network has promoted Prasanth Kumar, aka PK, to the position of CEO for MENA and Africa in addition to his current role… Read More
