Publicis Groupe has acquired Optix ME, a UAE-based post production company. This latest acquisition is done with the objective to enhance the Groupe’s creative offerings, enabling it to continue delivering work through end-to-end production solutions. The acquisition was led by Publicis Groupe’s Global Mergers and… Read More
Arab News will become the first newspaper in Saudi Arabia to have a gender-balanced newsroom — and it intends to achieve this goal in less than two years, the media company stated. Representing Arab News editor in chief Faisal J. Abbas, who is in France… Read More
Communications planning can make a positive impact on business results. Drawing lessons from the winners of its global Media Awards, Warc has highlighted key trends in media strategy in its 2018 Media Strategy Report. “Media today is more diverse and interesting than ever, with an… Read More
At the 10th annual Internationalist Awards for Innovation in Media, Initiative MENA has come home with three awards. The agency won one Silver and two Bronze awards. The first win was for its work on ‘Infiniti – Gone in 6 days’ earning Initiative MENA its… Read More
Dubai Studio City (DSC), a regional platform for companies in the broadcasting, filmmaking, media production and entertainment industry, is participating in the National Association of Broadcasters (NAB) Show 2018 in Las Vegas, a gathering for the media, entertainment and technology industries. Held annually since 1991,… Read More
For the retail industry on the whole, 2017 was among the tougher years. There was strain on consumer spending, impacting businesses at large. The changes in Saudi Arabia, among the largest markets in the region, added to this. Saudi Arabia is undergoing transition that while… Read More
Grey Group Middle East and North Africa (MENA), has won JTI’s account, to develop its brand management and communication in the GCC region, with focus on Saudi Arabia. With this win, Grey’s Beirut team has enlarged its portfolio in the tobacco industry, as it already… Read More
Auto brands have immense emotional connect with their users. This was vindicated once again in this year’s MBLM’s Brand Intimacy 2018 Report. The report studies brands based on the emotional bonds between a person and a brand and ranks brands on their ability to build… Read More
As part of its global ‘Save Water’ campaign, Colgate-Palmolive Company has kicked off a social media awareness campaign in the Gulf region. The objective of #TurnOffTheTap is to raise awareness about the importance of water conservation. To take part in the campaign and raise awareness… Read More
As part of the brand’s global direction and involvement in arts, Cadillac has partnered with Dubai TV which will see a star-studded list of Middle East celebrities and influencers grace the region’s screens in the newly aired Carpool Karaoke Arabia, from the comfort of the… Read More
