The Middle Eastern consumers are increasingly identifying themselves as ‘global citizens’. This has been a key underlying theme for most trends that have defined the region in the past few years, 2018 being no different. With the universal nature of digital, the region is experiencing… Read More
The Epica Awards has kicked off the New Year adding a new prize – the Responsibility Grand Prix. The prize will be awarded in association with ACT Responsible, the association supporting cause-related advertising. Epica has been rewarding cause-related campaigns through three public interest categories —… Read More
In the myriad of channel choices and ad formats, delivering effective and integrated campaigns that consumers understand well across channels is essential. Kantar Millward Brown examined the state of multichannel advertising campaigns in a study that included markets such as Saudi Arabia and the UAE.… Read More
Marketers will have to continue investing in building trust in their products and services. And in this people rely overwhelmingly on personal recommendations. As per a Middle East Public Relations Association (MEPRA) survey, conducted by YouGov, around 84 percent of the polled said they trusted… Read More
As Brndstr prepares for its next level of growth, which includes expanding into new markets, the agency’s Founder Simon Hudson is stepping down from his role as CEO. In the next few months, Mr Hudson will still be involved in the agency’s business decisions but… Read More
On International Human Rights Day, BBDO and Proximity Pakistan collaborated with Asia Pacific Transgender Network (APTN) embarked on the #ChangeTheClap campaign to raise awareness about the hardships faced by transgender people in Pakistan, help fight transphobia and advocate equal opportunities for them. Bring a crucial… Read More
Eleven campaigns for brands including Ariel, Channel 4, Extra Gum, Fanta, Ford, and Gillette, are winners of the Effective Channel Integration category of the global Warc Media Awards 2017, recognizing communications planning that has made a positive impact on business results. A total of one… Read More
Warc Awards 2018 has named the jurors for the Effective Social Strategy category. As social experts and strategists from brands and agencies search for next-generation marketing effectiveness, Warc Awards has also named Tahaab Rais, Regional Head of Strategic Planning, FP7/MENA among the jurors. The link… Read More
When we were discussing Arabian Marketer’s third anniversary plans in our editorial meet, I could not help but wonder how quickly time has passed. While it is true for any good experience, it did take me back to our first editorial meet, which as cliché… Read More
Etihad Aviation Group (EAG) has now outlined a year-long program to mark 2018 as the Year of Zayed. The UAE President Sheikh Khalifa bin Zayed Al Nahyan declared 2018 the Year of Zayed, a nationwide initiative, which will highlight the UAE founding father’s unparalleled role… Read More
