Eleven campaigns for brands including Ariel, Channel 4, Extra Gum, Fanta, Ford, and Gillette, are winners of the Effective Channel Integration category of the global Warc Media Awards 2017, recognizing communications planning that has made a positive impact on business results.
A total of one Grand Prix, two Golds, three Silvers and five Bronzes and three Special Awards for particular areas of expertise, have been awarded in the Effective Channel Integration category, which sets out to show how sophisticated communications architecture helped boost campaign effectiveness.
FP7/DXB won Gold for ‘The dullest ad in history for the least active kids in history’ a campaign about the importance of outdoor play for children created for Unilever’s laundry detergent brand OMO to increase sales in the Middle East.
The campaign also won the POE Special Award that honors how a strategy successfully linked paid, owned and earned media.
Commenting on the winners, Jury Chair Charlie Chappell, Head of Media at The Hershey Company said, “This diverse selection of winners from across the globe represents the most effective channel integration strategies that we have ever seen through the Warc awards. These campaigns are paving the way for the future and continue to drive change and conversation across the media landscape.”
The Grand Prix was awarded to Media that can! By Channel 4 and OMD, 4creative in the United Kingdom, which also won the Cross-Channel Measurement Special Award.
Warc will soon also announce the winners of the Effective Use of Tech, Effective Use of Partnerships & Sponsorships and Best Use of Data categories.
