IPG Mediabrands’ Initiative has been awarded the global media duties for the LEGO Group following a competitive pitch process. The development however does not impact the Middle East & North Africa (MENA) region, where Dentsu Aegis Network’s Vizeum has retained the business. Earlier this year… Read More
Jaguar Land Rover is adding ecommerce to its retail strategy and overall consumer experience. The British carmaker’s new website is said to be the first step of a technology roll-out plan that will enhance the car ownership experience through its digital platforms. Known as the… Read More
Sharjah Commerce and Tourism Development Authority (SCTDA) has completed its advertising agency review and has awarded the business to Leo Burnett Dubai. The partnership will see Leo Burnett along with Optimedia develop multimedia campaigns to build awareness around the Sharjah brand. The development comes on… Read More
Creative Agency FP7, part of the Middle East Communications Network (MCN) and McCann Worldgroup, won several accolades at the recently held MENA Effie Awards. The agency won the Most Effective Advertising Office of the Year, and Most Effective Agency Network of the Year, along with… Read More
A new report by ID Comms has found that 41 percent of advertisers admit they are still using media technology ‘ineffectively’ or ‘completely ineffectively’. The technology, which is now used to power most digital media buying, is now an essential part of the media landscape… Read More
Sojern, a global demand engine for reaching travelers, has acquired Facebook & Instagram Marketing Partner (FMP) Adphorus. The FMP specializes in custom advertising solutions for travel brands. According to Sojern CEO Mark Rabe, interest in Facebook marketing solutions has grown dramatically as the global travel… Read More
Twitter has launched a set of premium APIs, as part of a larger plan to roll out new premium endpoints, that will bring more capabilities than its standard APIs. Hitherto developers had access to Twitter data via standard APIs that provide basic query functionality and… Read More
The 65th edition of the Cannes Lions International Festival of Creativity has undergone a very significant streamlining exercise. The festival organizer, Ascential Events, has also deepened partnership with the city of Cannes to bring additional benefits for attending delegates. The year 2017 saw the festival,… Read More
The impact of social media influencers on driving consumer brand awareness, especially among millennials, has reached record high in the UAE. New research shows that 94 percent of in-house marketers in the UAE believe social media influencer marketing is now very significant for the success… Read More
The Epica Awards 2017 have shortlisted the entries that will now compete for the final metals. Only one agency – FP7/CAI – has made it to the shortlist from the Middle East & North Africa region for its campaign ‘The Line Up Song’ for The… Read More
