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Author: Sana Mahmud

D&AD 2018 Names Fadi Yaish As Radio & Audio Jury President

D&AD 2018 Names Fadi Yaish As Radio & Audio Jury President

8 years ago by Sana MahmudAdvertising

The 56th Annual D&AD Awards is now open for entry, with two new categories added to celebrate the work in an ever-evolving creative landscape. The awards that includes 27 categories has also named its various Jury Presidents. Fadi Yaish, the executive creative director of Impact… Read More

FP7/DXB Names Jon Marchant As Managing Director

FP7/DXB Names Jon Marchant As Managing Director

8 years ago by Sana MahmudAdvertising

FP7 has appointed Jon Marchant as the Managing Director of its Dubai office, effective November 1, 2017. With full responsibility for the leadership and development of FP7 DXB’s business, Mr Marchant will play a key role in meeting the company’s growth goals as well as… Read More

Majid Al Futtaim’s Ode To Working Mothers

8 years ago by Sana MahmudAdvertising

Even though it’s far more common than before for women in Dubai to have a job, it’s still a different case when it comes to working moms. But time in the United Arab Emirates hasn’t exactly stood still either. The film ‘Together Takeaway’ offers a… Read More

No Such Thing As An ‘Average’ Traveler, Says Sojern

No Such Thing As An ‘Average’ Traveler, Says Sojern

8 years ago by Sana MahmudDigital

For many brands, the traveler forms part of an important set of consumers, especially given the manner in which the travel industry continues to boom in a region like the Middle East & North Africa (MENA). But as some marketers may know, there is no… Read More

DAFZA, Wasl Partner For A Regional Ecommerce Free Zone

DAFZA, Wasl Partner For A Regional Ecommerce Free Zone

8 years ago by Sana MahmudDigital

Dubai Airport Freezone Authority (DAFZA) and wasl Asset Management Group have joined hands to launch Dubai CommerCity in the Umm Ramool area. This AED 2.7 billion, 2.1-million square feet joint venture is the first free zone dedicated to ecommerce in the MENA region. The initiative… Read More

RTB House Induces Deep Learning In Campaigns

RTB House Induces Deep Learning In Campaigns

8 years ago by Sana MahmudAdvertising

RTB House has implemented new algorithms for precise estimation of cost-through clicks (CTRs), which it claims allows better prediction for potential clicks on ads, thereby yielding higher return on investment (ROI) for customers. This development makes the retargeting tech company use deep learning – the… Read More

Hussain Al Qemzi Steps Down As Noor Bank MD

Hussain Al Qemzi Steps Down As Noor Bank MD

8 years ago by Sana MahmudMarketing

Hussain Al Qemzi has stepped down from his position as Managing Director of Noor Bank, effective 31 October, 2017. Mr Al Qemzi was CEO of Noor Bank from its inception in 2008 until June 2017 when he became the Bank’s first Managing Director. “Since Noor… Read More

Kevin Rahman To Lead Session On Creative Communications In Govt

8 years ago by Sana MahmudMedia

International Government Communication Centre of the Sharjah Government Media Bureau (SGMB) will host an interactive session at the Sharjah International Book Fair titled ‘Leading Creativity in Government Communication’. The session will be led by international motivational speaker Kevin Abdul Rahman on November 1-2, 2017. This… Read More

In A Global First, UAE Appoints Minister For Artificial Intelligence

In A Global First, UAE Appoints Minister For Artificial Intelligence

8 years ago by Sana MahmudAM Tech

After appointing a Happiness Minister for the state, in another global first, UAE has now named a State Minister for Artificial Intelligence (AI). The decision was announced post the reshuffling of the UAE cabinet indicating that the country is focusing on the new era of… Read More

Gulf News, Khaleej Times Among Leading Online Channels

Gulf News, Khaleej Times Among Leading Online Channels

8 years ago by Sana MahmudDigital

Gulf News and Khaleej Times seems to be the prominent news channels that viewers read online in the month of September, according to the latest digital landscape report by Effective Measure. Gulf News got 3,073,159 unique views, with page views accounting to 22,913,047. On the… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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