The winners of the global Warc Innovation Awards, recognizing innovative thinking that delivers tangible results, are revealed with J. Walter Thompson Beirut winning a Gold and FP7/MENA winning Silver and Bronze awards. MediaVest Spark has also won a joint Bronze at the platform. These are… Read More
UM has been named media agency of record for Coach Inc., a New York design house of luxury accessories and lifestyle brands. Led from the agency’s global headquarters in New York, UM will conceptualize and deliver customized media buying and integrated planning services for Coach… Read More
Work from various agencies in the Middle East & North Africa (MENA) region has been significantly recognized at one of the leading global award platforms of the advertising industry – The One Show. Thirty finalists have been shortlisted in the Show. The competition, celebrating the… Read More
Vogue Arabia is facing more challenges than it would have imagined as leadership shifts in its editorial, and readers take to social media to question the choice of the new Editor-in-Chief. Last week, the fashion news media had gone abuzz with the development of Saudi… Read More
Earlier this year, Arabian Automobiles Company, the exclusive dealer for Infiniti in the region, had unveiled Middle East & North Africa (MENA)’s largest video billboard, reasserting the role that content plays in connecting with consumers. In a recently released film detailing the making of the… Read More
The pay TV market in the Middle East and North Africa (MENA) has seen growth in 2016. According to a new analysis from IHS Markit, pay TV households topped the five million mark for the first time in the region’s history, growing 8 percent year-on-year. Revenues… Read More
Media measurement and insights company Effective Measure has released 31 new Persona and Automotive Intender audience data segments to help advertisers improve their targeting through programmatic advertising. The new audience segments are built from audience behavior and onsite survey data collected by Effective Measure. Effective… Read More
Saudi Telecom Company has topped the list of most valuable telecom brand in the Middle East, according to the latest analysis by Brand Finance. The report ‘Global 500 2017’ lists down 500 valuable brands across the world. STC also emerged as Saudi Arabia’s most valuable… Read More
In a marketing message that has resonated with many, OMO and FP7/DXB have put changing kids’ behavior at the center of OMO’s latest campaign. The companies observe that #KidsToday are not experiencing life as they should be, courtesy the advent of technology. Research shows that, on… Read More
While happiness scores are high and stress levels are low, there is still a noticeable trend of financial prudence among the residents of Saudi Arabia. Optimism about the future is high, largely rooted in the confidence in the government’s ability to address the macro-economic issues,… Read More
