Majid Al Futtaim has announced the launch of the VOX Cinemas Drive-in on the rooftop of Mall of the Emirates. Developed in response to the temporary closure of cinemas, and in support of the government re-opening parts of the economy in a safe manner, the… Read More
MCN, the Middle East Communications Network, as a group is participating in the global initiative of marking October as Breast Cancer Awareness month. To support the cause, MCN has changed its logo to incorporate the Pink Ribbon – the widely recognized global symbol of Breast… Read More
The Stevie Awards, organizer of the global business awards programs, has issued a call for entries for the 2020 (first annual) Middle East Stevie Awards; the first business awards program to recognize innovation in the workplace throughout the Middle East and North Africa (MENA) region.… Read More
ESPN Sports Media that has platforms such as ESPN.com and ESPNCricinfo.com in the Middle East and North Africa (MENA) region has signed the digital arm of Choueiri Group, DMS, as its exclusive media representative. With over 50 business entities, ESPN is regarded as home to… Read More
Gulf Related has awarded a 10-year-contract for all advertising and promotional activities across the luxury retail and dining destination The Galleria Al Maryah Island to BackLite Media. Located in Abu Dhabi, The Galleria, brings together retail and lifestyle development competencies of Gulf Related, a joint… Read More
K-pop has witnessed increased popularity globally over the past few years, creating a subculture that amassed fandoms of teenagers and young adults. This year however, the K-pop phenomenon has reached a fever pitch. On Spotify, over 80.3 million K-pop playlists and 2.4 million hours were… Read More
PepsiCo Inc has priced the company’s first ever Green Bond. The net proceeds from the USD 1 billion Green Bond offering will fund a series of key initiatives to advance PepsiCo’s sustainability agenda. The company also named PepsiCo leader Simon Lowden as its first Chief… Read More
Unilever, whose brands portfolio includes category leaders such as Dove, Lipton and Omo among others, is committing further to reduce its plastic waste and help create a circular economy for plastics. The FMCG major has stated that by 2025, it will halve its use of… Read More
In order to establish cross-media measurement principles, the World Federation of Advertisers (WFA) and key advertisers from WFA’s Global Media Board including EA, Mastercard, P&G and Unilever, have formed a Cross Media Working Group. This group also includes participants from tech firms, broadcasters and agency… Read More
TV still attracts over two-thirds of advertising investment within the soft drinks sector, while a similar share is seen in the food category — both sectors are far less likely to have been disrupted by ecommerce, so the need for high levels of digital adspend… Read More
