Cannes Lions has updated its jury guidelines, urging jury members reviewing entries submitted into the awards, to consider whether the work perpetuates negative stereotypes and inequalities. The revised guidelines build upon the Objectification criteria introduced in 2017, in collaboration with Madonna Badger, which challenged jury… Read More
Diversity in the workplace plays an integral role in driving business sustainability and improving its financial performance. Governments and businesses around the world and in the region have begun to take action, but there is more to be done. The Organisation for Economic Co-operation and… Read More
Emirates NBD customers can now chat through WhatsApp as the bank introduces customized services via the WhatsApp Business Solution, said to be among a first in the region. Adding to its suite of digital capabilities, Emirates NBD Chat Banking via WhatsApp, supported by Infobip, is… Read More
Expo 2020 Dubai is becoming more active in inviting global audiences to the mega event. In its latest global marketing campaign, ‘Welcome the Future’. Expo 2020 is celebrating humanity’s many achievements and calling on the world to come together to create a better future. The… Read More
Bagging 47 awards, Impact BBDO was crowned Agency of the Year at the Dubai Lynx International Festival of Creativity 2019. These comprised 31 awards for the agency alone and another 16 in partnership with its sibling BBDO Lahore. Together the two walked away with eight… Read More
The Middle East & North Africa (MENA) region’s adland ended last week with festivities, celebrating Dubai Lynx International Festival of Creativity’s 2019 edition. Over 170 awards were handed out across 18 categories on the awards’ night. These included 18 Grands Prix, 24 Golds, 44 Silvers… Read More
A total of 53 pieces of work have made the cut to be in the Dubai Media Lynx shortlist. The BBDO family leads the tally with BBDO Pakistan cornering four shortlists and Impact BBDO getting another four. FP7/MENA has seven entries shortlisted in the category.… Read More
The Middle East & Africa (MEA) is among one of the most important regions in Xerox’ global scheme of things. “Especially the GCC”, as per Pui-Chi Li, the head of marketing for MEA. In a conversation with Arabian Marketer, she reminds the Gulf is recognized… Read More
“There are more CEOs named John or David globally, than all women CEOs in the world put together”. If this data point from Rana Nawas was not an alarming reality, it would be a bad joke. Yet another number she quotes is from the World… Read More
The media and entertainment (M&E) industry in the UAE is evidently doing the right things to tap on consumer’s emotions. According to the largest study of brands based on emotions, the sector saw an unprecedented rise to the top three among 15 industries researched in… Read More
