For a few years now, Zenith’s adspends predictions have indicated a decline graph for the Middle East & North Africa (MENA) region. This year, the forecast had some good news in the form of the growth in digital advertising spends and its increasing contribution to… Read More
du has been awarded this year’s Dubai Lynx Advertiser of the Year. The award is presented annually to an advertiser in the Middle East & North Africa (MENA) region who sets themselves apart through the caliber of their creative and innovative marketing and communications. Over… Read More
New York Festivals AME Awards, that honors the best advertising and marketing effectiveness work has set up its 2018 Grand Jury. The 2018 Grand Jury includes over 107 interactive and multidisciplinary marketers, comprising 38 percent women. AME’s jury consists of CEO’s, Chief Strategy Officers, Planning… Read More
Cicero & Bernay Public Relations (C&B) has expanded its network into the Indian subcontinent through a strategic affiliation with Delhi-based Media Mantra. C&B’s network encompasses 14 MENA region markets. “The UAE is the top destination globally for Indian expats, who make up by far the… Read More
For Isobar, 2018 will be the year where technology enhances and scales the most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional… Read More
Ending a stint lasting more than three decades, Terry Savage, Chairman of Cannes Lions, will leave the festival following the 2018 event. Mr Savage’s 33-year long Lions’ journey began as the representative for the festival in Australia, then as CEO, and for the last decade… Read More
The year 2018 will see marketers face some new and some 2018 versions of old concerns, or so suggests the five key marketing challenges that WARC has enlisted to watch out for in the year ahead. The marketing intelligence service points out CX, data, digital… Read More
Ten jury presidents will lead the 2018 juries across 18 Awards categories at Dubai Lynx, including the recently launched Healthcare Award. “Our juries are at the heart of the Festival, reviewing work from across the MENA region and the jury presidents play an extremely important… Read More
In the wake of a multiagency pitch process, Emirates Integrated Telecommunications Company (EITC) has awarded the media mandate of its telecom brand du to Hearts & Science. Starcom has been du’s media agency of record since 2015, prior to which, the account was handled by… Read More
The year 2017 has not been easy for the advertising pie in the Middle East & Africa (MEA) region. In GroupM’s most recent investment forecasts, the media investment group has indicated a decline of 5.1 percent in adspends in the MEA region in 2017. The… Read More
