Irrespective the changes in the industry, the most important agenda for marketers continues to be around engaging audiences. Several channels assist in this. Social media, especially given the role it plays in progressing ecommerce, is one example. Another is creating the right kind of content.… Read More
Sharjah Commerce and Tourism Development Authority (SCTDA) has completed its advertising agency review and has awarded the business to Leo Burnett Dubai. The partnership will see Leo Burnett along with Optimedia develop multimedia campaigns to build awareness around the Sharjah brand. The development comes on… Read More
Creative Agency FP7, part of the Middle East Communications Network (MCN) and McCann Worldgroup, won several accolades at the recently held MENA Effie Awards. The agency won the Most Effective Advertising Office of the Year, and Most Effective Agency Network of the Year, along with… Read More
Out There Media (OTM), a mobile advertising and data monetization provider, has made a foray in the Middle East & North Africa (MENA) region. OTM has entered into a partnership with mobile operator Zain. OTM, headquartered in Vienna, Austria, is the creator of Mobucks, a… Read More
The leadership teams of Grey Group and hug digital have completed a partnership tour across their Middle East offices. The roadshow, which included visits to Riyadh, Cairo, Beirut and Dubai, follows the acquisition of a majority stake in hug digital by Grey Group in August.… Read More
A new report by ID Comms has found that 41 percent of advertisers admit they are still using media technology ‘ineffectively’ or ‘completely ineffectively’. The technology, which is now used to power most digital media buying, is now an essential part of the media landscape… Read More
After an extensive pitch process involving multiple global agencies, Zenith has been selected as the agency of record to handle the media assignment for Nestlé Middle East. The Publicis Media Group agency will manage the full scope of media services across the Middle East. The… Read More
Anghami won four awards at the MENA 2017 MMA Smarties Awards, including three Golds and one Silver for three of its campaign: the Cadbury 5STAR #ObeyYourMouth activation 2017, the Lipton Anghami alarm and the Mc CAFE digital activation campaigns. Campaigns were produced with the support… Read More
Two marketers on PHD MENA’s client roster – Dubai World Trade Centre (DWTC) and Huawei – have extended their relationship with the media agency, following competitive reviews. DWTC, the region’s fair, exhibition and event organizer, has renewed its contract after three years with the agency.… Read More
The 65th edition of the Cannes Lions International Festival of Creativity has undergone a very significant streamlining exercise. The festival organizer, Ascential Events, has also deepened partnership with the city of Cannes to bring additional benefits for attending delegates. The year 2017 saw the festival,… Read More
