Impact BBDO Dubai ruled the Loeries Awards 2017 with the agency’s MENA units wining a total of 28 awards including Golds, Silvers and Bronzes. It also won a Grand Prix for ‘Skip Friday 13′ campaign for La Libanaise Des Jeux. Impact BBDO Dubai also won… Read More
WPP has acquired Design Bridge Limited (Design Bridge), an independent brand design agency. Design Bridge combines strategic thinking, intuition and creative excellence to bring brands to life through great ideas that connect with people. Founded in London in 1986 – 18 months after WPP was… Read More
GroupM has rolled out viewability standards to support continued investment in digital media. These standards are applicable in all markets that the media holding company operates in, including the Middle East & North Africa region. Viewability, a measure of a digital ad’s opportunity to be… Read More
Grayling, an integrated communications agency, has bagged the McLaren Automotive business for the Middle East, Africa and Latin America region. With over 30 years of experience in the region, Grayling is set to play an important role in strengthening McLaren’s PR footprint in the region.… Read More
Global brands have made major changes or are planning to make extensive changes to their media governance practices across a wide range of areas. In the last 12 months, 35 multinational companies with a total annual marketing spend of more than USD 30 billion globally… Read More
The WARC Prize for MENA Strategy that recognizes the best strategic marketing thinking that has driven results for businesses in the region, has awarded 14 papers. Taking top honors is TBWA\RAAD (UAE), the winner of the Grand Prix for the ‘Ensa Joura’ campaign which saw… Read More
Now in its seventh year, the Effie Effectiveness Index recognizes companies that create the most effective marketing communications ideas from around the world. The winners are determined by their cumulative success in more than 40 national, regional and global Effie Awards competitions. The 2017 Effie… Read More
Snap Inc has missed Wall Street’s expectations in its second quarter 2017 earnings report, but that has not taken away from the role that its platform Snapchat is playing as a viable option for marketers in the Middle East and North Africa (MENA) region. Numbers… Read More
The global marketing forum, focused on digital, dmexco is less than a month away. What began as a Europe based platform, has now made Cologne host to a global forum, where participation from the Middle East & North Africa (MENA) region has been increasing over… Read More
Grey Group has acquired a 70 percent majority stake in hug digital, an independent regional digital marketing agency, based in the Middle East. The agency was founded in 2009 by its Chairman Oussama Jamal and Tim Baker, who is woking in the capacity of Chief… Read More
