The third and final shortlist of The Warc Awards, has brought good news for creative agency FP7/DXB. Out of the the 20 entries that were shortlisted, the agency managed to secure five spots in the Brand Purpose category. The award rewards marketing initiatives that have… Read More
Grey is celebrating 100 years. Rising from a one-room, one-man operation to winning Global Agency of the Year awards, Grey is kicking off its 100 years with a global summit and the reveal of a new visual identity that will be used for the entire… Read More
GroupM’s [m]PLATFORM has named Jenny Bullis as its Global Chief Strategy Officer. Her mandates includes creating the strategy for the global roll out of [m]PLATFORM, ensuring that the data sets and the technology suite are the most powerful in every market in which GroupM’s agencies… Read More
To further develop a digital first approach across its roster of creative agencies, Publicis Communications MEA has joined forces with Google. The partnership aims at helping Publicis Communications MEA creative agencies adopt, develop and apply a digital-first approach and power integrated thinking, resulting in campaigns that… Read More
Dzila Dik has taken on the role of Client Servicing Director at Grey Dubai and has been tasked to manage the entire agency’s client portfolio. Previously a Regional Account Director primarily handling GlaxoSmithKline and P&G, she replaces Fadi El Assi, who has left the agency… Read More
After a gap of nearly six months, MEC has named a new CEO for its Middle East and North Africa (MENA) operation. Neil Hardwick, hitherto the CEO of GroupM Russia, is all set to relocate to Dubai to take on the new mandate. “I’m delighted… Read More
Magna in partnership with Twitter conducted a scientific media trial examining the location of video ads within a social environment. The resulting report, ‘The Art of the Takeover: Optimizing What Consumers See First’, reveals best practices for in-feed advertising as well as guidelines for utilizing… Read More
A total of 20 entries from around the world have made the shortlist of the Effective Content Strategy category in Warc Awards. The category rewards branded content strategies that can demonstrate a business outcome. From the region, the shortlisted include du’s ‘#PostWisely’ campaign entered by… Read More
Cannes Lions International Festival of Creativity is still a few days away but the action around the Festival has sure begun. For creatives in the Middle East & North Africa (MENA) region, the year has kicked off well with a shortlist from Memac Ogilvy in… Read More
Dentsu Aegis Network’s digital creative agency based in Cairo and Dubai, Digital Republic linked by Isobar, has been awarded the digital creative, strategy and social media activation duties for Ras Al Khaimah Tourism Development Authority. The agency will create and execute a number of digital… Read More
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