The second phase for choosing AM Person of the Year kicks off today. In the first year, more than 500 media, advertising and marketing professionals, from over 150 companies, have sent nominations for who they believe should be crowned AM Person of the Year. AM… Read More
During the Kuwaiti parliamentary elections that took place last November, when TV viewings is at its highest, Ooredoo Kuwait, a communication networks in the Middle East, ran a campaign with Zenith tapping into moment marketing and utilizing advanced data analytics to extend customer experience from… Read More
As another year of opportunities and challenges nears its end, The Arabian Marketer (AM) is taking a look at the industry captains who have made a difference to the marketing and advertising business in the Middle East and North Africa (MENA) region. AM has launched… Read More
IPG Mediabrands has appointed Tim Ringel as Global President, Reprise. In this role, Mr Ringel will lead the growth and expansion of the network’s full-service search and digital experience agency. He will work in close partnership with Craig Ellis, EVP, Global Head of Operations,… Read More
Many in the industry believe that the best creative ideas usually comes when in the shower. One Show picked up on this thought in its latest video, urging the creative community to submit their entries before January 27, 2017. Created by Rethink, One Show has… Read More
Zenith has updated its advertising forecast for 2016 and 2017, as the year comes to an end and the industry gears up for a New Year. Globally, Zenith predicts global ad expenditure will grow 4.4 percent in both 2016 and 2017, reaching USD 566 billion… Read More
For the eighth season, Publicis Groupe’s Maurice Lévy is back to wish the employees of the Groupe a happy new year through yet another entertaining video. This year, as his announced retirement date is on the horizon in May 2017, Publicis thought it would give… Read More
Building on its work history with Emerging Markets Intelligence and Research (EMIR), OMD has entered into an exclusive agreement with the MEA-based firm. The partnership is designed to provide brands with market insights and analysis to better inform their business and communications planning and make… Read More
PHD’s Middle East & North Africa (MENA) operations is ending the year with a slew of changes in its senior management. Individual achievements at the agency have been recompensed with promotions and new responsibilities as part of the agency’s expansion into new services and new… Read More
Argentinian director and cinematographer Dario Sabina has relocated to Dubai to work with film and content production company Baroque Film. The director, who merges storytelling, beauty and comedy within his body of work, will be working alongside Lorenzo Bassano, the head of Baroque Film, and… Read More
