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Zenith Middle East Bolsters Senior Team Post Restructure

Zenith Middle East Bolsters Senior Team Post Restructure

9 years ago by Zeba MahmudAdvertising

In keeping with Publicis Media’s talent objectives and to accelerate regional development, Zenith Middle East has restructured its management team across the region. Under the leadership of Firas El Zein, CEO of Zenith Middle East, the agency has promoted some of its key talent in… Read More

Meydan Group Awards Creative Duties To Grayling’s G Creative

Meydan Group Awards Creative Duties To Grayling’s G Creative

9 years ago by Asma WangdeAdvertising

Meydan Group has appointed G Creative, Grayling’s global creative arm, to be its creative agency partner in the wake of a competitive pitch process. Meydan among one of the key players in Dubai’s business and leisure community, playing an integral role in the Emirate’s vision.… Read More

This Pepsi Pakistan Ad Throws The Ball Out Of The Park

This Pepsi Pakistan Ad Throws The Ball Out Of The Park

9 years ago by Zeba MahmudAdvertising

Bringing digital pinball cricket to the streets of Pakistan does not even begin to capture the fun that BBDO and Proximity Pakistan pulled off to create a unique experience for Pepsi. Cricket worship runs deep in Pakistan, and many of the professional players have begun… Read More

DDB, Memac Ogilvy, Y&R, TBWA\Raad Bring Home LIA Awards

DDB, Memac Ogilvy, Y&R, TBWA\Raad Bring Home LIA Awards

9 years ago by Asma WangdeAdvertising

The 31st LIA award ceremony was held in Las Vegas, convening over a 10-day period. LIA is a global award annually honoring legends and pioneers in advertising, digital, production, design, music & sound and technology. The jury teams viewed and scored every entry and determined the recipients… Read More

Grey Group Adds MEA Mandate To APAC Chief Nirvik Singh

Grey Group Adds MEA Mandate To APAC Chief Nirvik Singh

9 years ago by Sana MahmudAdvertising

Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific since 2009, will take on the additional role of Chairman & CEO for Grey Group’s Middle East and Africa (MEA) region. In his newly elevated role, Mr Singh will continue to work closely with Jim… Read More

WPP Sees Steady Growth In Q3 Including In The MEA Region

WPP Sees Steady Growth In Q3 Including In The MEA Region

9 years ago by Asma WangdeAdvertising

In the third quarter of the year, WPP reported net sales growth of 2.9 percent with revenues up 23.4 percent to GBP 3.61 billion. Even though Sir Martin Sorrell, CEO, WPP has been vocal on his disappointment of the Brexit vote, the impact of sterling… Read More

Tim Castree Named MEC Global CEO; Courtier Steps Down

Tim Castree Named MEC Global CEO; Courtier Steps Down

9 years ago by Zeba MahmudAdvertising

  MEC is gearing up for a leadership transition globally as, after nearly 20 years at WPP and 14 years leading MEC, Charles Courtier is stepping down from the role of Global CEO to focus on interests outside the company. Succeeding him will be Tim… Read More

Mirum Asks ‘What’s Next!’ As It Launches In Middle East & Africa

Mirum Asks ‘What’s Next!’ As It Launches In Middle East & Africa

9 years ago by Sana MahmudAdvertising

WPP’s Mirum is all set to launch in the Middle East and Africa (MEA), bringing together three regional digital power houses, Cleartag, HeathWallace and Quirk on November 1, 2016. Known for its innovative and entrepreneurial cultures, together the three brands will form one of the… Read More

InSkin Media Opens Dubai Office to Lead GCC Expansion

InSkin Media Opens Dubai Office to Lead GCC Expansion

9 years ago by Kiran KidwaiAdvertising

InSkin Media, a London-based advertising technology business that develops high-impact brand advertising formats, is focused on GCC expansion following the opening of its first office in the region in Dubai. Toby Daniell is heading up the Dubai office as the Head of Sales Middle East… Read More

Dubai Lynx Announces First Set Of 2017 Jurors

Dubai Lynx Announces First Set Of 2017 Jurors

9 years ago by Sana MahmudAdvertising

The Dubai Lynx International Festival of Creativity has locked in eight jury presidents judging work across 16 categories. The Festival which opened for delegate registration last week will return to the Madinat Jumeirah Arena, Dubai and will take place from the March 5-8, 2017. “The… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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