Many in the industry believe that the best creative ideas usually comes when in the shower. One Show picked up on this thought in its latest video, urging the creative community to submit their entries before January 27, 2017. Created by Rethink, One Show has… Read More
Zenith has updated its advertising forecast for 2016 and 2017, as the year comes to an end and the industry gears up for a New Year. Globally, Zenith predicts global ad expenditure will grow 4.4 percent in both 2016 and 2017, reaching USD 566 billion… Read More
For the eighth season, Publicis Groupe’s Maurice Lévy is back to wish the employees of the Groupe a happy new year through yet another entertaining video. This year, as his announced retirement date is on the horizon in May 2017, Publicis thought it would give… Read More
Building on its work history with Emerging Markets Intelligence and Research (EMIR), OMD has entered into an exclusive agreement with the MEA-based firm. The partnership is designed to provide brands with market insights and analysis to better inform their business and communications planning and make… Read More
PHD’s Middle East & North Africa (MENA) operations is ending the year with a slew of changes in its senior management. Individual achievements at the agency have been recompensed with promotions and new responsibilities as part of the agency’s expansion into new services and new… Read More
Argentinian director and cinematographer Dario Sabina has relocated to Dubai to work with film and content production company Baroque Film. The director, who merges storytelling, beauty and comedy within his body of work, will be working alongside Lorenzo Bassano, the head of Baroque Film, and… Read More
In its latest report on the Global Advertising Market, released December 5, 2016, IPG Mediabrands’ Magna has predicted strongest growth since 2010, as advertising sales reach USD 493 billion in 2016 globally. Magna has shown growth in the Middle East & Africa (MEA) region as… Read More
Panadol, part of the GlaxoSmithKline group of companies, has taken a more adventurous route in its latest marketing push. What makes it special more so is that the marketing includes a slightly older set of audiences, and the messaging is around joint pain. Panadol has… Read More
BBDO Pakistan has collaborated with UN Women Pakistan to create an unconventional campaign – #BeatMe– in the hopes of mobilizing women and men to demand an end to violence against women. In a clever paradox, the campaign showcases a woman inviting men to beat her,… Read More
The Dubai Lynx International Festival of Creativity has named Coca-Cola Middle East as the 2017 Advertiser of the Year. The Award is presented to advertisers in the Middle East & North Africa (MENA) region who have set themselves apart through their innovation and bravery in… Read More
