Argentinian director and cinematographer Dario Sabina has relocated to Dubai to work with film and content production company Baroque Film. The director, who merges storytelling, beauty and comedy within his body of work, will be working alongside Lorenzo Bassano, the head of Baroque Film, and… Read More
In its latest report on the Global Advertising Market, released December 5, 2016, IPG Mediabrands’ Magna has predicted strongest growth since 2010, as advertising sales reach USD 493 billion in 2016 globally. Magna has shown growth in the Middle East & Africa (MEA) region as… Read More
Panadol, part of the GlaxoSmithKline group of companies, has taken a more adventurous route in its latest marketing push. What makes it special more so is that the marketing includes a slightly older set of audiences, and the messaging is around joint pain. Panadol has… Read More
BBDO Pakistan has collaborated with UN Women Pakistan to create an unconventional campaign – #BeatMe– in the hopes of mobilizing women and men to demand an end to violence against women. In a clever paradox, the campaign showcases a woman inviting men to beat her,… Read More
The Dubai Lynx International Festival of Creativity has named Coca-Cola Middle East as the 2017 Advertiser of the Year. The Award is presented to advertisers in the Middle East & North Africa (MENA) region who have set themselves apart through their innovation and bravery in… Read More
Following the completion of sale of a majority stake in Kuwait Food Co, also known as Americana, to Gulf-based investment firm Adeptio in October 2016, Americana is revisiting some of its core functions. This also includes its advertising mandate, wherein the company has initiated a… Read More
SMARTIES EMEA, that is among one of the new mobile advertising focused platforms globally, has two winners from the Middle East region this year. Mediavest Group has won two Bronze medals at the SMARTIES, that conducted by the Mobile Marketing Association EMEA. Mediavest was the… Read More
HSBC Middle East chose the perfect ingredients to celebrate its 70th anniversary in the UAE with its customers. Through the video ‘It’s Not A Piece of Cake’, the bank along with its advertising agency Mindshare Dubai, brings out how its no mean feat to achieve… Read More
This phrase often rings in the minds of a person who decides to drop out of an Arabic class. As a student myself, I learned that the struggle isn’t just in the difficulty of the language. A lack of a satisfying answer to the “What’s… Read More
Ben Jones, former Chief Technology Officer at AKQA is the Jury President for the first Innovation Award at the Dubai Lynx International Festival of Creativity to be held in March. The new Award celebrates pioneering technological creativity and supports the objectives set out by the… Read More
