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Laura Desmond Resigns From Publicis Groupe

Laura Desmond Resigns From Publicis Groupe

9 years ago by Sana MahmudAdvertising

After four months of being on a leave, Laura Desmond, who was named Publicis Groupe’s Chief Revenue Officer, following the holding company’s massive restructuring earlier in the year, has resigned from the Groupe, effective December 31, 2016. During Ms Desmond’s leave, her responsibilities as Chief… Read More

Schneider Electric Parks Digital Mandate With Hug Digital

Schneider Electric Parks Digital Mandate With Hug Digital

9 years ago by Sana MahmudAdvertising

Following a competitive multi-agency pitch, global energy conglomerate Schneider Electric has awarded it digital duties to regional digital agency hug digital in the Middle East, North Africa and Pakistan (MENAP) region. hug digital will be in charge of the digital assets of Schneider Electric in… Read More

Buzzeff Introduces Programmatic Access To Outstream

Buzzeff Introduces Programmatic Access To Outstream

9 years ago by AM News DeskAdvertising

Buzzeff.tv, an online video publisher expert, has introduced an automated, streamlined version of video ad buying to the Middle East and Africa (MEA) region. The company claims that through its programmatic offer, brands can now reach 50 million unique users per month in MEA across… Read More

Omnicom Media Group’s Hearts & Science Launches In MENA

Omnicom Media Group’s Hearts & Science Launches In MENA

9 years ago by Sana MahmudAdvertising

Omnicom Media Group, the media services division of Omnicom Group has launched its third agency network, Hearts & Science in the Middle East & North Africa (MENA) region. The new office will be led by Fadi Maktabi, who has been promoted to General Manager of… Read More

IPG Beats Estimates With Its Q3 Earnings

IPG Beats Estimates With Its Q3 Earnings

9 years ago by Asma WangdeAdvertising

At the end of the last week, Interpublic Group (IPG) announced their strong revenue and profit increase for the third quarter of 2016. Third quarter 2016 revenue increased 3 percent to USD 1.92 billion, compared to USD 1.87 billion in the third quarter of 2015,… Read More

2017 Will Reap Benefits Of ‘Power Of One’: Publicis Groupe CEO

2017 Will Reap Benefits Of ‘Power Of One’: Publicis Groupe CEO

9 years ago by Asma WangdeAdvertising

The third quarter has ended for the Publicis Groupe. And as predicted by Publicis Groupe Chairman & CEO, Maurice Lévy, the growth decelerated in the third quarter to 0.2%. Publicis Groupe’s consolidated revenue for the third quarter of 2016 was 2,315 million euro, 0.4 percent… Read More

Cannes Lions Market Score: Memac Ogilvy, Y&R, TBWA\Raad Top In UAE

Cannes Lions Market Score: Memac Ogilvy, Y&R, TBWA\Raad Top In UAE

9 years ago by Sana MahmudAdvertising

The Cannes Lions International Festival of Creativity has released the market wise ranking of the top agencies that won at the global ad festival earlier this year. In the UAE, the top honors lie with Memac Ogilvy, Y&R and TBWA\ Raad that have made it… Read More

Blue Apple Appoints Romana Ajaz As Digital Account Director

Blue Apple Appoints Romana Ajaz As Digital Account Director

9 years ago by Sana MahmudAdvertising

Blue Apple, a full-service integrated communications agency based in Dubai Media City, has appointed Romana Ajaz as its Digital Account Director. As a Digital Account Director Ms Ajaz’ role will entail delivering e-business strategies, solutions, tools and services to clients to help them achieve their… Read More

Mövenpick Assigns Search Mandate To Keyade Middle East

Mövenpick Assigns Search Mandate To Keyade Middle East

9 years ago by Zeba MahmudAdvertising

Swiss hotel management company, Mövenpick Hotels & Resorts, has appointed Keyade Middle East, part of GroupM, to manage the company’s entire portfolio of search engine advertising campaigns worldwide. The move followed a global competitive pitch process which included several international media agencies. Keyade’s centralized approach… Read More

Media Veteran Samir Ayoub Launches Media Audit Firm – MEDPUSH

Media Veteran Samir Ayoub Launches Media Audit Firm – MEDPUSH

9 years ago by Zeba MahmudAdvertising

After nearly a three-month hiatus, Samir Ayoub, former Chief Executive Officer of Mindshare MENA, has made a comeback in a new avatar. Mr Ayoub has launched a media audit and consultancy firm – MEDPUSH – that aims to not only assist marketers to improve their… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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