WPP’s Mirum is all set to launch in the Middle East and Africa (MEA), bringing together three regional digital power houses, Cleartag, HeathWallace and Quirk on November 1, 2016. Known for its innovative and entrepreneurial cultures, together the three brands will form one of the… Read More
InSkin Media, a London-based advertising technology business that develops high-impact brand advertising formats, is focused on GCC expansion following the opening of its first office in the region in Dubai. Toby Daniell is heading up the Dubai office as the Head of Sales Middle East… Read More
The Dubai Lynx International Festival of Creativity has locked in eight jury presidents judging work across 16 categories. The Festival which opened for delegate registration last week will return to the Madinat Jumeirah Arena, Dubai and will take place from the March 5-8, 2017. “The… Read More
After four months of being on a leave, Laura Desmond, who was named Publicis Groupe’s Chief Revenue Officer, following the holding company’s massive restructuring earlier in the year, has resigned from the Groupe, effective December 31, 2016. During Ms Desmond’s leave, her responsibilities as Chief… Read More
Following a competitive multi-agency pitch, global energy conglomerate Schneider Electric has awarded it digital duties to regional digital agency hug digital in the Middle East, North Africa and Pakistan (MENAP) region. hug digital will be in charge of the digital assets of Schneider Electric in… Read More
Buzzeff.tv, an online video publisher expert, has introduced an automated, streamlined version of video ad buying to the Middle East and Africa (MEA) region. The company claims that through its programmatic offer, brands can now reach 50 million unique users per month in MEA across… Read More
Omnicom Media Group, the media services division of Omnicom Group has launched its third agency network, Hearts & Science in the Middle East & North Africa (MENA) region. The new office will be led by Fadi Maktabi, who has been promoted to General Manager of… Read More
At the end of the last week, Interpublic Group (IPG) announced their strong revenue and profit increase for the third quarter of 2016. Third quarter 2016 revenue increased 3 percent to USD 1.92 billion, compared to USD 1.87 billion in the third quarter of 2015,… Read More
The third quarter has ended for the Publicis Groupe. And as predicted by Publicis Groupe Chairman & CEO, Maurice Lévy, the growth decelerated in the third quarter to 0.2%. Publicis Groupe’s consolidated revenue for the third quarter of 2016 was 2,315 million euro, 0.4 percent… Read More
The Cannes Lions International Festival of Creativity has released the market wise ranking of the top agencies that won at the global ad festival earlier this year. In the UAE, the top honors lie with Memac Ogilvy, Y&R and TBWA\ Raad that have made it… Read More
