Following your passion can be daunting, but when you dare to do so, you will find that the greatest opportunities and life adventures are simply one step away. With this thought, the new Cadillac XT5 has come to the region with its latest campaign ‘Pursuit… Read More
Initiative MENA has taken on board Wadih Shamma as its news Regional Investment Director. In this role, Mr Shamma will lead Initiative MENA’s trading across the region. His mandate will include setting and developing a comprehensive trading strategy for Initiative’s business, as well as creating… Read More
The marketing industry is still reeling from the incendiary comments made by Saatchi’s ex-chairman, Kevin Roberts. There has been a lot of rhetoric exchanged. Some have asked if Roberts’ resignation was an ‘overreaction’. Others say setting quotas for women leadership is a form of positive… Read More
Duracell has appointed Grey Group Middle East and Africa (MENA) to lead all its brand communication for the region. “Our Dubai team is excited to be driving Duracell’s business communication forward in the region, and further boosting the brand’s image, exposure and performance in the… Read More
Epica’s full line-up for its 2016 Creative Circle conference, which will be held at The Panama Club in Amsterdam on November 17, is all set now. The subject of the conference is ‘From Advertising to Artvertising’ What is the purpose of art in today’s creative industry?… Read More
Publicis Communications has consolidated its six-office LeoComm PR network in the Middle East under the brand of MSLGROUP, its strategic communications and engagement firm. The LeoComm offices in the UAE (Dubai), Egypt (Cairo), Lebanon (Beirut), Qatar (Doha), and Saudi Arabia (Riyadh and Jeddah) will become… Read More
Technology has become the fuel that is fast changing the world we live in, and in its wake the way consumers are behaving and how brands are responding to that. “As consumers becoming increasingly connected, our ability to better understand their desires and therefore customize… Read More
WI-5, the proximity-based interaction and content delivery expert, has appointed Brazen to handle its PR in the Middle East. Wi-5 essentially provides branded content to mobile devices and has hired Dubai-based Brazen to handle all its consumer and trade PR moving forwards. Wi-5 is a… Read More
Isuzu’s digitally-led campaign, Isuzu Diesel Power, that had kicked off in March 2016, has engaged over 3 million people to date, and has grown Isuzu’s following by 45 percent in Saudi Arabia. One of the most interesting aspects about the Saatchi & Saatchi Dubai created… Read More
Publicis Media has made key leadership changes for operations in the Levant market. Subsequently, Wilson Issa has been named Executive Vice President, Publicis Media, Levant. Joyce Hallak has been named General Manager, Starcom Levant and Head of Business Transformation of Publicis Media Levant. And Paul… Read More
