Debates and controversies may surround the ‘hijab’ but the veil of a Muslim woman is also a source of confidence and power. FP7/Cairo has highlighted this aspect in its latest communication that it calls ‘3ala Rasy’. 3ala Rasy attempted to replace inhibitions and insecurities that… Read More
The advertising industry can look forward to a good year globally. The Middle East and North Africa (MENA) region however will have to brace for challenges. The drop in oil prices in 2014 has had a severe effect on the economies in MENA, and has… Read More
Omnicom Media Group MENA has named new leads for its analytics division, Annalect, and its programmatic trading desk, Accuen. These specialist companies report to recently promoted Regional Executive Director Dimitri Metaxas. Together, these businesses enhance the performance of group agencies OMD and PHD with data… Read More
Ending a 13-year stint with the company, Omnicom Media Group’s CEO for Saudi Arabia, Choucrallah Abou Samra, will leave his position in June 2016. Faisal Shams, currently General Manager of OMD in the Kingdom, will assume the leadership of the group’s three offices in Saudi… Read More
OMD has had a good start to 2016. Its first quarter boasts of a significant business win, Nissan and Infiniti, partnering with sister-agency TBWA\Raad to handle both brands. This follows winning ADCB earlier in the year, and securing third spot in UAE’s Great Place to… Read More
Communications network Publinet Group has expanded its senior leadership team. The group, which includes Cicero & Bernay Public Relations (C&B), RAW, a social-media agency, and creative think-tank Spark* Middle East, has appointed three senior communication professionals to its Dubai headquarters in the first quarter of 2016.… Read More
Advertising’s biggest calling is making an impact and influencing mass behavior. The profession’s history would indicate that it has done so with success. However, for the current generation of ad execs, the ambition of reaching to masses is greater than its achievements. That is the… Read More
Marking its 40th anniversary, Masafi, a natural bottled water brand from underground water sources in the UAE, has embarked on a marketing campaign ‘Ask for Natural, Ask for Masafi’. The creative campaign was filmed locally at the source of Masafi Water and the UAE to… Read More
Samsung washing machine has taken to print in its latest campaign on deep cleaning. The ‘Samsung-Soak out the mess’, created by Leo Burnett UAE, is centered around the concept of how easy it is to dirty one’s clothes. The print ads, one of which shows a ketchup… Read More
Audi Middle East has debuted ‘Audi Challenges Arabia’ in the Middle East region. With this initiative the automaker has asked fans to nominate an ‘Audi challenge’ that would become a reality for them. In the latest round of the campaign that was conducted in February, a… Read More
