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Faisal Shams To Lead Omnicom Media Group KSA As Choucrallah Abou Samra Moves On

Faisal Shams To Lead Omnicom Media Group KSA As Choucrallah Abou Samra Moves On

9 years ago by AM News DeskAdvertising

Ending a 13-year stint with the company, Omnicom Media Group’s CEO for Saudi Arabia, Choucrallah Abou Samra, will leave his position in June 2016. Faisal Shams, currently General Manager of OMD in the Kingdom, will assume the leadership of the group’s three offices in Saudi… Read More

Being A Great Place To Work Trumps All Else: Nadim Samara, OMD

Being A Great Place To Work Trumps All Else: Nadim Samara, OMD

9 years ago by Zeba MahmudAdvertising

OMD has had a good start to 2016. Its first quarter boasts of a significant business win, Nissan and Infiniti, partnering with sister-agency TBWA\Raad to handle both brands. This follows winning ADCB earlier in the year, and securing third spot in UAE’s Great Place to… Read More

Publinet Group Expands Senior Leadership In Middle East

Publinet Group Expands Senior Leadership In Middle East

9 years ago by Sana MahmudAdvertising

Communications network Publinet Group has expanded its senior leadership team. The group, which includes Cicero & Bernay Public Relations (C&B), RAW, a social-media agency, and creative think-tank Spark* Middle East, has appointed three senior communication professionals to its Dubai headquarters in the first quarter of 2016.… Read More

Why Adlanders Are “Pissed Off” On Failure To Impact Masses

Why Adlanders Are “Pissed Off” On Failure To Impact Masses

9 years ago by AM News DeskAdvertising

Advertising’s biggest calling is making an impact and influencing mass behavior. The profession’s history would indicate that it has done so with success. However, for the current generation of ad execs, the ambition of reaching to masses is greater than its achievements. That is the… Read More

Masafi Water Reiterates ‘Natural’ In New Marketing Campaign

Masafi Water Reiterates ‘Natural’ In New Marketing Campaign

9 years ago by AM News DeskAdvertising

Marking its 40th anniversary, Masafi, a natural bottled water brand from underground water sources in the UAE, has embarked on a marketing campaign ‘Ask for Natural, Ask for Masafi’. The creative campaign was filmed locally at the source of Masafi Water and the UAE to… Read More

Samsung Says Easy To Spill, Easy To Clean In New Print Ad

Samsung Says Easy To Spill, Easy To Clean In New Print Ad

9 years ago by Asma WangdeAdvertising

Samsung washing machine has taken to print in its latest campaign on deep cleaning. The ‘Samsung-Soak out the mess’, created by Leo Burnett UAE, is centered around the concept of how easy it is to dirty one’s clothes. The print ads, one of which shows a ketchup… Read More

Audi Middle East’s ‘Number 10’ Challenge

Audi Middle East’s ‘Number 10’ Challenge

9 years ago by Asma WangdeAdvertising

  Audi Middle East has debuted ‘Audi Challenges Arabia’ in the Middle East region. With this initiative the automaker has asked fans to nominate an ‘Audi challenge’ that would become a reality for them. In the latest round of the campaign that was conducted in February, a… Read More

Emirates Assigns MENA Creative Mandate To Leo Burnett

Emirates Assigns MENA Creative Mandate To Leo Burnett

9 years ago by Sana MahmudAdvertising

Following a creative pitch process that was initiated in January 2016, Dubai-based Emirates Airline has awarded the advertising mandate for the MENA region to Leo Burnett. For the agency, the win brings a sign of confidence given the recent formation of Publicis Communication in the region. It is understood that several… Read More

Leading Creative Gurus Comprise LIAF Exec Jury

Leading Creative Gurus Comprise LIAF Exec Jury

9 years ago by AM News DeskAdvertising

Soon after announcing its President of the Jury for Lisbon International Advertising Festival (LIAF) a week ago, the Festival has now revealed the remaining names of its Executive Jury that comprises global creative authorities who will be travelling to Lisbon in September to assess the best creative works. MENA’s… Read More

Everyday Moments Matter: Kinder’s Tribute To Mother & Child

Everyday Moments Matter: Kinder’s Tribute To Mother & Child

9 years ago by Asma WangdeAdvertising

Mother’s Day inspired many companies to focus their communication showcasing the mother-child bond. In many ways though, the Kinder ad stands out. On the occasion of Mother’s Day, Kinder Chocolate took forward its commitment to cementing mothers’ bond with their children by orchestrating a video that reflects that deep, palpable… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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