Publicis Groupe’s businesses in the Middle East and North Africa region have bucked any decline trend that the market witnessed in 2015 or that the holding company itself experienced globally. For Raja Trad, CEO, Publicis Communications Middle East, the year 2016 will build on this… Read More
Unilever has appointed FP7/DXB to handle the digital and social business of it flagship tea brand – Lipton. FP7/DXB is tasked with overseeing Lipton’s digital communication and content strategy across the Gulf region. “Lipton is the biggest tea brand globally as well as in the GCC. It enjoys… Read More
More than 12 million Syrians have fled their country since the outbreak of the war there some five years ago. The plight of these people is now the focal point of an emotional campaign entitled ‘Keys of Hope’, developed by BBDO Düsseldorf. Commissioned by the… Read More
Liberated from digital keyboards, Pepsi has taken the world’s global language – emojis – offline in a visually striking and socially sharable campaign, inviting consumers to ‘Say It With Pepsi’. Unleashing more than 600 proprietary PepsiMoji designs – from over one billion bottles and cans… Read More
Horizon FCB has recently launched a series of print ads publicizing the use of hansaplast band-aids. Commercials depicting the concept of using band-aid are generally made on the same lines-someone getting hurt and the usefulness of applying a band aid. However in this new print… Read More
Memac Ogilvy has appointed Arpan Saxena as Strategic Planning Director for its Bahrain office in order to strengthen its department of integrated communications. Mr Saxena would be involved in the creative ‘think-tank’ of the company, and would deal with international and local clients. These include American Express… Read More
J. Walter Thompson has kicked off the second year of its Helen Lansdowne Resor (HLR) Scholarship, an international opportunity designed to support and promote talented, creative, female advertising students. Named after Helen Lansdowne Resor, the industry’s and J. Walter Thompson’s first female copywriter, the HLR… Read More
Fadi Mroue, Founder and Creative Director of Republique, a communications agency headquartered in Beirut, will chair the digital and mobile jury at the Kyiv International Advertising Festival this May. Kyiv is an advertising event of Ukraine and one of the Eastern European festivals in the… Read More
Everyone deserves a second chance. The Made in Carcere ‘Tweet from Prison’ campaign by Tonic International Dubai takes this message a step forward. The campaign, which is an initiative by the Italian fashion line Made in Carcere, teaches it’s inmates occupational work with the aim… Read More
YouTube has launched the first edition of The Lantern, the first award on the global video platform to recognize the efforts of creative agencies, media agencies and advertisers in the Middle East and North Africa (MENA) during the Holy month of Ramadan. Led by YouTube,… Read More
