Blue 449, part of the ZenithOptimedia group, has set up shop in the UAE, officially marking its eighth network office. This follows the global launch of the Blue 449 network in March 2015. Blue 449 UAE is based in Dubai and will be led by… Read More
In a first of its kind report from the agency, UM MENA has put the spotlight on media trends report that will define the marketing and advertising business in Middle East and North Africa (MENA) region in the year ahead. A significant portion of the… Read More
Initiative MENA is coming up with its forum titled Stand Out Content, which will analyse the vital elements that make up effective and entertaining content, including script-writing, direction, production, generating entertaining content for viewers and the results for creators. “People’s content palette is evolving rapidly,… Read More
Getting content right is among the top priorities in a marketer’s agenda. In the year ahead, this will hold even more significance in the Middle East and North Africa region. As attracting, and retaining, consumers becomes more challenging, marketers have been switching budgets from the… Read More
Publicis Groupé, founded by Marcel Bleustein-Blanchet in 1926, is celebrating its 90th anniversary this year. What started in a little Parisian apartment on Rue Montmartre, with only the founder and a secretary has today grown into one of the three largest holding companies in the… Read More
Mindshare is gearing up for a leadership transition in the Middle East and North Africa (MENA) region. Samir Ayoub has resigned as CEO Mindshare MENA and has been appointed Delegate of the Board. Stepping up to the CEO role will be Ravi Rao, Mindshare MENA’s current… Read More
Publicis Groupé has begun the New Year with an indication of the aggression that it intends to approach the year with. Speculations are rife that Publicis Groupé SA is considering a bid for a controlling stake in Samsung Group’s advertising agency, Cheil Worldwide. The news… Read More
Say what you will about Kim Kardashian and her controversial beginnings, there’s no denying she has an unshakable and well established personal brand. With over 55 million Instagram followers, Kim’s personal brand (worth more than USD 52 million according to Forbes) helped her build an… Read More
UAE based publisher, The National, has brought back #CycleToWorkUAE campaign. The initiative, originally launched in January 2015, aims to increase the activity levels for UAE office goers and in turn reduce the frequencies of obesity, diabetes and heart diseases in the country. In the second… Read More
Brazen PR & Content Marketing would be handling the media publicity duties of media personality and presenter Ross Crist. Brazen will be acting as representatives for all of his brand partnerships. “I’ve been looking for an energetic and passionate team to help elevate my profile… Read More
