Steve Blakeman of OMD Worldwide has been named LinkedIn’s first ever Agency Publisher of the Year in EMEA. He finished just ahead of Omnicom Media Group MENA’s CEO Elie Khouri and David Gallagher, Senior Partner and CEO at Ketchum Europe, second and third in the table. The rankings were… Read More
In 2018, mobile advertising will overtake desktop and account for 50.2 percent of all internet advertising, as per ZenithOptimedia Advertising Expenditure forecast. Mobile advertising will total USD 114 billion in 2018, up from USD 50 billion in 2015, and will be larger than all other… Read More
For the first ever in the history of Lions Festivals, a bank has been recognized for its commitment to creativity. Emirates NBD has been honored with the ‘Advertiser of the Year’ Award at the Dubai Lynx International Festival of Creativity to be held in March… Read More
Cheil Middle East and North Africa has appointed Wassim Daniel as Chief Growth Officer. Mr Daniel would be handling the MENA region and Turkey. In the newly created role, Mr Daniel will be charged with Cheil’s client portfolio which includes the recently won global Etihad… Read More
Carat announced the Qatari results of its Consumer Connection System (CCS) – a research, insight and planning tool which uncovers consumer attitudes towards the most important media channels and how those same consumers will engage and use any touch point that can influence buying behaviour.… Read More
“At the heart of any good work, is a great idea,” Mike Shackle, Grey MENA’s recently appointed Chief Creative Officer, made this comment while pointing at the price that creativity has to at times pay in the craze for ‘viral’ videos. “Creativity takes a… Read More
Putting all the theory about effectiveness aside, it is about success in the real world. You are able to carry your ideas and values into the world – and are able to change it in a positive way. It’s a lot about what you communicate… Read More
There are few times when you have a real ‘aha’ career moment. Small lessons that are obvious, but mean much more when you’ve slipped and learned something the hard-er way. Having started my career as a creative, I’ll never forget going to LA to shoot… Read More
Ad frauds or bot advertising is unfortunately becoming a key talking point of digital advertising as the year draws to a close. The issue is plaguing marketers and digital professionals alike as its significance and impact, is being discussed. AdLanders believed for long that digital advertising would bring nirvana of… Read More
The Dubai Lynx International Festival of Creativity announced its 2016 jury presidents. This year, the festival will also see judging in a new category ‘Creative Effectiveness. “Discussions around the effects of creativity on business continue to be had across the industry. We’re introducing Creative Effectiveness… Read More
