For Egypt, one of the largest markets in the region, the going has been tough. Leaders from the country have worked hard to change the scenario and pursue growth. But as the global economic environment threatens to slowdown, Egypt will face its share of challenges.… Read More
I have been fortunate in my career to work in many places around the world enjoying different cultures and ‘ways of working’. I have also been fortunate to have worked with some amazing bosses who taught me a lot. The one thing I learnt that… Read More
The Lisbon International Advertising Festival (LIAF) is all geared up to invite agencies to submit their best work. LIAF is based in Lisbon and its ambition is to become one of the major advertising annual festivals worldwide. LIAF is paying close attention to the Middle East… Read More
The sense of economic scepticism emanating from political instability is manifesting into different things for different regions. For Lebanon, the challenge is clear and present according to UM Beirut’s General Manager, Colette Cherfane. Her role at UM has given her a regional perspective not just… Read More
Following a comprehensive media review, Nissan has signed up with OMD as its regional partner for media communications for its flagship brands Nissan Middle East and Infiniti Middle East. The incumbent on the business, since 2009, is Mindshare. OMD has won the pitch against agencies… Read More
Houda Tohme, Deputy General Manager, Havas Media UAE’s perfect day would need 30 hours. In a conversation with Arabian Marketer, she speaks on the trends shaping the business, and what needs to change for growth… What drives you to work every morning? Knowing that I… Read More
March 15, 2016 marked five years of conflict in Syria. The conflict, which started with an uprising against the President Bashar al-Assad’s regime, has now become a war involving the government, opposition groups and militant organizations. Several organizations such as the UNICEF have published videos… Read More
The year 2015 was tough for Middle East and North Africa (MENA) and predictions are that 2016 will be even tougher. This comes as the International Monetary Fund reports average economic growth slowing to below 3 percent in the Middle East, with fiscal deficits close… Read More
J. Walter Thompson has launched a global campaign ‘Donate the Bars’ to promote the usage of the black bars that appear on either side of the vertical videos on YouTube for a good cause. This is done by converting the black bars into ad space… Read More
For the third consecutive year, Omnicom Media Group MENA and its agencies have been named the third best employer in the UAE by the Great Place to Work Institute. This also marks the fifth consecutive year that the marketing communications group has participated in the… Read More
