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MENA’s Mouzannar, Ghorayeb, Rais Rank #1 In Directory Big Won

MENA’s Mouzannar, Ghorayeb, Rais Rank #1 In Directory Big Won

10 years ago by Asma WangdeAdvertising

On the lines of what may remind one of The Gunn Report, The Big Won Rankings by Directory attempts to be a scoreboard for all awards won by an agency in a year. From the details seen in the latest round of the annual survey,… Read More

Leo Burnett Worldwide Names Rich Stoddart As New CEO

Leo Burnett Worldwide Names Rich Stoddart As New CEO

10 years ago by Sana MahmudAdvertising

As Publicis Groupe agencies gear up for the new silo-less structure, it agency leaders are taking charge of new roles. Leo Burnett Worldwide has got a new leader with Rich Stoddart named as the agency’s CEO. The new role is effective February 1, 2016. His current role is CEO… Read More

Zain Encourages Users To ‘Enjoy Twice As Much’

Zain Encourages Users To ‘Enjoy Twice As Much’

10 years ago by AM News DeskAdvertising

Kuwaiti telecommunication company, Zain, is allowing its users to celebrate Kuwati National Day with ‘twice as much’ joy. Its latest campaign entitled ‘Enjoy Zain twice as much!’ supports the telco’s offer from which postpaid and prepaid customers can enjoy connecting with family and friends with… Read More

Dubai Lynx To Bring Live Seminars Through TV.ae

Dubai Lynx To Bring Live Seminars Through TV.ae

10 years ago by Sana MahmudAdvertising

Dubai Lynx has partnered with TV.ae, a regional online content platform launching on 1 March, to broadcast its seminars held during the three day festival. This is the first of its kind tie up for Dubai Lynx which will see the launch of Lynx Live.… Read More

ZenithOptimedia’s Blue 449 Sets Up Shop In UAE

ZenithOptimedia’s Blue 449 Sets Up Shop In UAE

10 years ago by AM News DeskAdvertising

Blue 449, part of the ZenithOptimedia group, has set up shop in the UAE, officially marking its eighth network office. This follows the global launch of the Blue 449 network in March 2015. Blue 449 UAE is based in Dubai and will be led by… Read More

What Future Ready Ad Biz Requires? UM MENA Takes A Closer Look

What Future Ready Ad Biz Requires? UM MENA Takes A Closer Look

10 years ago by Sana MahmudAdvertising

In a first of its kind report from the agency, UM MENA has put the spotlight on media trends report that will define the marketing and advertising business in Middle East and North Africa (MENA) region in the year ahead. A significant portion of the… Read More

Initiative Stresses On ‘Stand Out Content’

Initiative Stresses On ‘Stand Out Content’

10 years ago by AM News DeskAdvertising

Initiative MENA is coming up with its forum titled Stand Out Content, which will analyse the vital elements that make up effective and entertaining content, including script-writing, direction, production, generating entertaining content for viewers and the results for creators. “People’s content palette is evolving rapidly,… Read More

How To Create An Effective Content Marketing Strategy

How To Create An Effective Content Marketing Strategy

10 years ago by Sana MahmudAdvertising

Getting content right is among the top priorities in a marketer’s agenda. In the year ahead, this will hold even more significance in the Middle East and North Africa region. As attracting, and retaining, consumers becomes more challenging, marketers have been switching budgets from the… Read More

Publicis Groupé Celebrates 90th B’Day Encouraging Digital Startups

Publicis Groupé Celebrates 90th B’Day Encouraging Digital Startups

10 years ago by Kiran KidwaiAdvertising

Publicis Groupé, founded by Marcel Bleustein-Blanchet in 1926, is celebrating its 90th anniversary this year. What started in a little Parisian apartment on Rue Montmartre, with only the founder and a secretary has today grown into one of the three largest holding companies in the… Read More

Ravi Rao Succeeds Samir Ayoub As Mindshare MENA CEO

Ravi Rao Succeeds Samir Ayoub As Mindshare MENA CEO

10 years ago by Sana MahmudAdvertising

Mindshare is gearing up for a leadership transition in the Middle East and North Africa (MENA) region. Samir Ayoub has resigned as CEO Mindshare MENA and has been appointed Delegate of the Board. Stepping up to the CEO role will be Ravi Rao, Mindshare MENA’s current… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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