Achieving more in a digital age is the mantra because there are those few examples that are demonstrating what can be done. But how much more is enough? The takeaway from the President’s Address at Dubai Lynx International Festival of Creativity featuring David Lubars, Chairman… Read More
If there was such as thing as a unanimous challenge to deal with in AdLand, it is that everything is constantly changing. Leo Burnett MENA’s Chief Innovation Officer, Yousef Tuqan Tuqan makes this point drawing a comparison to the time when he was an 18-year… Read More
The Film Craft Lynx category received 274 entries this year, a marginal in comparison to last year, from eight countries. 58 entries have progressed to the final shortlist. Leo Burnett leads the race in this category as well, with most of the entries shortlisted for… Read More
The Middle East is no stranger to growth. Whether on a macro level in terms of GDP or a micro level with YouTube uploads per minute you’ll find the region leading global lists. It’s fitting then to reflect on the growth of creativity here at… Read More
Launched in 2013, the Branded Content & Entertainment category has been designed to reward creativity in branded content and entertainment. This year sees a marked increase in the category with a total of 135 entries from nine countries, in comparison to the 70 entries received… Read More
The Integrated category this year sees a total of 54 entries from seven countries. Last year 49 entries were made in this category. Of these 10 entries have made it to the final shortlist. Impact BBDO and Leo Burnett are leading the category with three entries each. FP7/DXB, J.… Read More
Alas, it was the final day at Dubai Lynx International Festival of Creativity, which also means that it was time for reflection and introspection. Naturally, the key conversations were around the very foundations of creativity and its value in today’s marketing landscape. The first session… Read More
From addressing the games-of-thrones syndrome in holding companies to bringing game changing technology in the business, Yannick Bollore, Chairman and CEO of Havas, has a clear direction in which he is steering his company. If the company’s financial results are anything to go by, the… Read More
Creative professionals are living in fear. Or at least that is what senior creative leaders such as Ash Bendelow believe. The Managing Director of UK-based creative independent, Brave, is of the opinion that the creative culture is being stifled. People are fearful in their jobs,… Read More
The 360-degree approach was once famously quoted as the most effective way of connecting with the consumer – making a link across all touch points. The concept may have been replaced by more popular renditions such as integrated or multimedia but at the Dubai Lynx… Read More
