“We are excited,” remarks Robin Clarke, Managing Director EMEA, SPORTS at SMG. Mr Clarke was visiting the media agency’s Dubai office to set up Starcom Mediavest Group’s (SMG) global sports marketing capability, SPORTS at SMG, in the region, when he made this remark. He indeed… Read More
Interpublic Group (IPG) has ended 2015 with a boost in total organic revenue, beating the expectations in the fourth quarter. IPG is currently the third largest advertising company in the world and its portfolio include McCann Worldgroup, FCB, Mediabrands and Weber Shandwick among others. In… Read More
To cope with the changes in the market along with increasing the efficiency of businesses, Vodafone Egypt has introduced the Vodafone Enterprise Ready Meter. The meter helps businesses identify how ready their business is compared to the rest of the industry. This is the first… Read More
A cola can make any meal special, or so believes Pepsi. In its latest communication, the cola major is inviting audiences, in its usual upbeat fashion, to “make any meal exciting with a Pepsi”. The ad begins with a group of friends having everyday meals,… Read More
Cannes Lions International Festival of Creativity is going all out to thank creative thinkers in its new initiative ‘ThankYouCreativity’. Developed in-house, Cannes Lions intends this as a love letter to imagination and craft, and a reminder of their purpose and power. “We make the case for… Read More
Pizza Hut has embarked on #IDoDare campaign in an attempt to allow customers to readily decide on the kind, number and mixture of toppings that they would like on their pizza. These toppings can include anything from veggies to different kinds of cheeses to other varieties of… Read More
KFC and Pepsi may well be a perfect combo for fried chicken and burger lovers, but add music to that, and the package is a wholesome punch of entertainment. In a combined effort to surprise and delight their customers, KFC and Pepsi joined hands to… Read More
Calligraphers, neuroscientists and producers are going to take center stage at the 10th edition of Dubai Lynx festival. Amongst the international and regional industry superstars, new, emerging thinkers will bring their different creative perspectives to the stage. The new regional Stage will spotlight the fresh… Read More
J. Walter Thompson has taken on board Marco Bezerra as the new Executive Creative Director for its Dubai office. In the past Mr Bezerra has worked with creative teams in Berlin, Sweden and Amsterdam, as well as projects for international brands including Adidas, Amro Bank,… Read More
Ooredoo Kuwait has partnered with Hala February 2016 Festival. This festival is Kuwait’s biggest annual event that started on January 28 and will last until the first week of March. “We’re happy to be taking part in Kuwait’s biggest annual event. Hala Febrayer attracts people from… Read More
