Emirates has confirmed that the Friends Fame actress Jennifer Aniston has been roped in as the new face of the Dubai-based airline. While Emirates did not disclose any details on the advertising campaigns as well as the deal worth, Boutros Boutros, the airline’s divisional SVP for… Read More
The Institute of Practitioners in Advertising is launching IPA Foundation Certificate, a advertising and communication industry’s qualification, across the MENA region. The launch is being supported by a press campaign from Dubai’s Impact BBDO. The IPA’s Foundation Certificate is a qualification that arms delegates with less… Read More
Egypt Post, the official postal services provider and one of the oldest government institutions in the country, has recently appointed Horizon FCB Cairo, a creative advertising agency to lead its advertising efforts and support Egypt Post’s celebration of 150 years of service with a media… Read More
“Do everything with intent. Make sure intention is the number one ingredient in your creation.” Speaking at Cannes Lions, the award-winning producer Pharrell Williams touched on something all businesses should always be thinking about. The social landscape as we know it is changing, primarily because… Read More
du continues its winning streak at several awards platforms. The telecommunications operator’s advertising campaign du Tuesday garnered a Bronze Lion in the Film Craft category at the Cannes Lions International Festival of Creativity 2015. The win brings a number of firsts to the Middle East… Read More
I was 10-years-old when the civil war in Lebanon broke out. The years that followed were some of the darkest I’ve witnessed. From corpses dragged around the streets by pick-up trucks to the startling sound of bombs dropping, I saw and heard things no child… Read More
To help people realize the importance of life insurance and provide them with its life insurance solutions, Emirates NBD, with its latest video, made people stop and think about life when they are not around. The online film was launched last month in the UAE… Read More
As a result of its ongoing efforts to adopt global best practice for sustainability, Omnicom Media Group MENA has recently received the Global Reporting Index (GRI) accreditation. It is the first marketing communications group to achieve the prestigious certification in the region and the first… Read More
BPG Cohn & Wolfe has been appointed by the Emirates Airline Festival of Literature as its regional Public Relations agency to promote the literary event. The Emirates Airline Festival of Literature is part of the Emirates Literature Foundation under the Chairmanship of HH Sheikh Ahmed… Read More
The rule of thumb for marketing for any brand in the Middle East used to be: Ramadan, Ramadan, Ramadan. Why? During the Holy Month people work less, shop more and definitely watch a lot more television. Brands tap into this dramatic lifestyle change by getting… Read More
