The advertising message literally begins with the warning that the content may cause FOMO this April. STEP Conference and STEP Music has gone all out in creating a content line up that will benefit, and entertain, all in attendance. The platform does not shy away… Read More
As the countdown to the STEP Conference & Music begins, the platform has left no stone unturned in rounding up some of the biggest names that are shaping up the digital landscape not only in the Middle East & North Africa (MENA) region, but globally.… Read More
STEP Conference has added a high energy stream to the platform this year with STEP Music. The Festival has lined up some of the region’s most popular artists, who will perform Live at STEP Music 2017 on April 7, 2017. Music industry giants and enthusiasts… Read More
Along with one of its main conference partners, Wamda, STEP 2017 is preparing for the largest Startup Basecamp in the region. STEP Conference, scheduled to take place on April 5-6, 2017, is positioned as the largest interactive gathering in the Middle East & North… Read More
Careem has appointed Ramy Kato as the Head of its operations in Egypt in addition to his current role as Vice President of Careem Care. In his new position, Mr Kato will be responsible for managing all Careem operations in Egypt including overlooking Careem’s expansion… Read More
Today, Arab women are high-earners and high-spenders in their societies. Many brands want a slice of the pie. Everyone wants to know the key to marketing to Arab women. How can brands unlock this mysterious consumer? The first step to this is to stop seeing… Read More
Committed towards harnessing the entrepreneurial energy of youth to pioneer new businesses, Sheraa hosted 2017’s inaugural Startup Weekend at its hub in American University of Sharjah. The Startup Weekend event is part of the global movement coordinated by TechStars and supported by ‘Google for Entrepreneurs’.… Read More
Uber provides Egyptians with new economic opportunities against the current and anticipated economic challenges, especially the rising unemployment of the youth and the educated, pointed out an academic study. The study, entitled ‘A Glimpse into the Sharing Economy: An Analysis of Uber Driver-Partners in Egypt’,… Read More
The Dubai Design and Fashion Council (DDFC) has appointed a new Chief Executive Officer, Jazia Al Dhanhani, who will lead the development of the Council’s strategic plan in line with the objectives set out by His Highness Sheikh Mohammed bin Rashid Al Maktoum to promote… Read More
Arguably among the most intimate new ways to engage consumers, bots are changing the way brands look at, and engage with, through digital and social media. In many ways, Facebook has driven this transformation when it had opened up Messenger to external developers. Facebook is… Read More
