Internet of Things (IoT) will catalyze the Middle East’s USD 70 billion digital contribution to GDP, according to SAP. As per McKinsey, the UAE contribution to that figure is USD 15 billion. Governments across the Middle East, North Africa, and Southwest Asia are increasingly driving… Read More
Amazon Web Services (AWS) plans to build new infrastructure and open data centres in the Middle East by early 2019, enabling customers to offer lower-latency web services in the region. “As countries in the Middle East look to transform their economies for generations to come,… Read More
RTB House, a global company providing retargeting technology for brands, celebrated its first anniversary in the Middle East and Africa (MEA) region with several new business wins as the region experiences rapid growth around digital advertising. According to a report by TBWA, the UAE has… Read More
Data continues to show that smartphones and mobility is still top of mind for the digital industry. In 2017, almost 70 percent of people living in the Middle East & North Africa (MENA) browse the web on their mobile. In its latest Middle East Mobile… Read More
HP has unified its approach and commercial solutions for virtual reality (VR), to assist businesses looking to reduce concept to production cycle times and delivering immersive customer experiences. As part of this strategy, the company is unveiling a wearable VR PC1 to bring the full… Read More
Middle East organizations are adopting the latest Internet of Things (IoT) technology infrastructure to drive the wider region’s USD 8 billion market. According to SAP, as the inter-connected IoT era advances, Middle East organizations are forced to manage a vast network of connected devices, wearables,… Read More
Consumers in the United Arab Emirates (UAE) are more ready to adopt artificial intelligence (AI) powered devices and services than consumers in many other countries, according to new findings from the annual research from Accenture. Based on a poll of 26,000 consumers in 26 countries,… Read More
KPMG and Microsoft have launched two strategic initiatives that will expand the scope of their global alliance: firstly, to provide companies in Saudi Arabia and around the world with a portfolio of digital solutions, and secondly to enable KPMG’s smart audit platform, KPMG Clara –… Read More
According to Nielsen, the spread and influence of technology will be a key driver of change across the globe over the next five years. And the same would also expected to influence the Middle East & Africa market. Nelson predicts 14 technology shifts that will… Read More
Canon Middle East joined hands with Arab YouTube star and leading travel influencer Haifa Beseisso to launch the company’s new brand proposition for the consumer and professional imaging business. Canon’s new brand proposition aims to shift perception of the company amongst a younger audience. The new proposition… Read More
