As mobile video consumption is increasingly growing, it has become important for marketers in the Middle East & North Africa (MENA) region to see the medium as not just a smaller screen but a format on its own. Addressing this, Facebook’s program PockeTVC allows brands… Read More
The digital lives of internet users in the Middle East & Africa (MEA) region revolve around smartphones. According to a Global Web Index report on the region, three in 10 digital consumers in MEA are truly mobile-only. While the clear majority across the region remains… Read More
LinkedIn has taken its new LinkedIn Lite mobile web and Android app to more than 60 countries across the world. In the Middle East and North Africa (MENA) region, LinkedIn Lite will be available in Algeria, Egypt, Jordan, Lebanon, Morocco, Nigeria and Tunisia. LinkedIn Lite… Read More
Ready for take-off on September 11, 2017, the first dmexco pre-conference will take place at an altitude of 33,000 feet on board the Lufthansa FlyingLab for dmexco. The event itself commences with the opening gala on September 12, 2017 in Cologne. On flight LH 405… Read More
Even as TV sets hold significant lead when it comes to watching live broadcast television, the gap between TVs and other devices narrows significantly for watching on-demand TV. In the Middle East & Africa, around 11 percent audiences are consuming on demand content via mobile… Read More
DMS and STEP Group have forged a partnership, wherein DMS has the exclusive representation rights to sell advertising space for STEP Group’s current platforms including StepFeed and YallaFeed, as well as its upcoming offerings in the region. As is known, STEP Group has offices in… Read More
Watching broadcast TV is an absolutely mainstream activity in every region. But if the figures are broken down by device, then the regional variations become particularly pronounced. North America’s fondness for TV and its attachment to the more traditional forms of watching it shine through.… Read More
The Dubai Chamber of Commerce and Industry hosted a workshop in partnership with Google to assist Chamber members’ efforts to strengthen their online presence and reach among potential customers. The event, held at Dubai Chamber’s premises, was the first in a series of workshops aimed… Read More
Sole DXB and Dubai Design District (d3) have entered a three-year deal, cementing their partnership that aims to nurture the Middle East’s creative culture, and building d3 as the home for creatives. D3 has hosted the event over the last three years. Offering a space… Read More
Digital Media Services (DMS), the digital media arm of Choueiri Group has recently entered into an exclusive launch partner agreement with PHD UAE, the digital media planning and buying agency for Unilever North Africa & Middle East, for its new DMS video product. The partnership… Read More
