Cadillac approached Carat to increase awareness of its brands CT6, CTS and XT5 with a multiple video asset brand campaign to be employed across elevated receptive fashion, music and technology content. The Carat Cadillac team needed to ensure this campaign would only appear across high… Read More
Programmatic trading is gaining rapid momentum in the Middle East and Africa region. This is further vindicated in Tailwind’s findings highlighted in the research, The Status of Programmatic Trading. As is known, Tailwind is TDG’s ad tech company in the CEEMEA region, which includes markets… Read More
As markets in Africa depict all traits of becoming digital first on various counts, social media in many ways has created a cycle that has driven connectivity, leading to further growth of social media channels. A closer look at numbers from Global Web Index shows… Read More
“We had a good second quarter and first half of the year. Our community is now two billion people and we’re focusing on bringing the world closer together,” said Mark Zuckerberg, Facebook Founder and CEO, as the social media major announced its second quarter 2017… Read More
Noon, Middle East’s soon to be launched e-commerce platform, founded by Mohamed Alabbar, has appointed Faraz Khalid as its Chief Executive Officer. Mr Khalid is the former Co-founder and Managing Director of Namshi, a fashion online retailer. With proven experience and hands-on knowledge in building, launching… Read More
DoubleClick MENA launched its Certified Marketing Partner program (DCMP) in the region, scaling efforts to make the programmatic platform more accessible to the growing demand from advertisers. The program seeks to connect advertisers with digital marketing experts in to help their businesses succeed by better… Read More
Global Web Index studied digital consumers within four countries that have been added to its core research program – Ghana, Kenya, Morocco and Nigeria. Research reveals a striking difference in device usage between these markets and the global picture – the minor role played by… Read More
PHD has secured a launch partner agreement for Unilever with Digital Media Services (DMS) for its new DMS Video product. PHD’s agreement with DMS is designed to safeguard Unilever’s investments by securing an inventory that adheres to the marketer’s stringent viewability guidelines. The FMCG group… Read More
Ipsos MENA has appointed Joseph El Habre as the new CEO of Ipsos Interactive Services (IIS) & Operations in MENA. Mr El Habre’s mandate will include to prospect and implement innovative and interactive data collection methods for online and offline researching. His new role will… Read More
Dubai-based Access Influence has launched an all-new digital platform that connects brands with its loyal consumers, offering scalable opportunities in word of mouth marketing that is among the leading consumer purchase intent drivers. Not only does the platform reward consumers for sharing experiences about brands… Read More
