Google has appointed Pierric Duthoit as its new Branding Sector Lead. He joins the tech biggie in its Dubai office. Mr Duthoit will relocate to Dubai after three years in Moscow, where he held the position of Head of Branding Sector for Google in Russia.… Read More
As the dmexco 2017 edition comes to a close, the organizers of the forum are taking a closer look at the aspects that will help it achieve the next level of growth. In that plan, the Middle East & North Africa (MENA) region would be… Read More
With a third of global internet users saying they have purchased a product from Nike in the last one to two years, the brand’s worldwide reach is the largest of all the sports brands tracked by Global Web Index (GWI). And with half of these… Read More
Over a period of September 13-14, 2017, Cologne was playing host to some of the most influential brands and decision makers in the digital industry. For the first time since its inception, the forum had gone pay for delegates this year. Despite this, dmexco 2017… Read More
This past summer, I attended the Cannes Lions International Festival of Creativity, one of the year’s biggest gatherings for advertisers. There, some marketers told me they are feeling uneasy. Chief among their concerns are the issues of viewability, online ad metrics and brand safety. We… Read More
Sir Martin Sorrell does not like a duopoly, at least not when he is on the other side of the table. The CEO of WPP, the largest advertising and marketing services holding company, has been vocal on the need of a third force in the… Read More
The three most annoying mobile ad formats are those which prevent content being consumed, according to a new study by Inskin Media, in collaboration with On Device Research. People regard pop-up ads (cited by 28 percent of respondents) as the most annoying mobile formats, closely… Read More
Digital transformation is front and centre at the ongoing dmexco 2017 in Cologne. With 1100 exhibitors from around the world and over 570 international speakers, dmexco has brought together all conversations around the global digital economy in a single location. In the various conversations at… Read More
Global Web Index has taken a close look at 10 car brands, exploring which owners are most willing to actively advocate their chosen brand to others –– defined as a willingness to write positive reviews or actively recommend the brand to friends or family. Mercedes-Benz… Read More
Having become one of the must attend forums for global digital professionals, dmexco 2017 begins in Cologne today. The two-day forum has positioned itself as a platform that is purely focused on business and in indentifying trends that will assist marketers and business leaders in… Read More
