Digital transformation is front and centre at the ongoing dmexco 2017 in Cologne. With 1100 exhibitors from around the world and over 570 international speakers, dmexco has brought together all conversations around the global digital economy in a single location. In the various conversations at… Read More
Global Web Index has taken a close look at 10 car brands, exploring which owners are most willing to actively advocate their chosen brand to others –– defined as a willingness to write positive reviews or actively recommend the brand to friends or family. Mercedes-Benz… Read More
Having become one of the must attend forums for global digital professionals, dmexco 2017 begins in Cologne today. The two-day forum has positioned itself as a platform that is purely focused on business and in indentifying trends that will assist marketers and business leaders in… Read More
With new innovative tools, Anghami, wants to assist brands and creative agencies better connect with consumers through relevant messages and tailor them in real-time. The music streaming company, introduced these innovative tools which expect to revolutionize listeners’ experience from an ad-supported music streaming, through its… Read More
Optimization and data activation platform, Sizmek Inc., completed its acquisition with Rocket Fuel Inc. allowing the latter’s clients to receive the same service. However, Rocket Fuel brand will cease to exist in the coming months. The acquisition has aligned Sizmek’s creative optimisation and data activation… Read More
Hospitality Distribution company, Hotelity, has appointed DGtal Cyberkoms as its digital partner, to metamorphose its brand on the digital canvas. A B2B oriented brand, Hotelity provides expertise in food & beverages and housekeeping products. Their clientele include Atlantis-The Palm, Burj Al Arab, Jumeirah, Hilton, Emirates Palace, Marriott, Starwood,… Read More
CarInsight.com, a car search website has appointed The MediaVantage as their exclusive media sales representatives for the Middle East. The contract, awarded after a competitive pitch enables The MediaVantage to sell advertising and manage all related commercial opportunities for CarInsight.com, which is now among UAE’s… Read More
Programmatic trading is gaining rapid momentum in the Middle East and Africa region. This is further vindicated in Tailwind’s findings highlighted in the research, The Status of Programmatic Trading. As is known, Tailwind is TDG’s ad tech company in the CEEMEA region, which includes markets… Read More
With its numerous new features, dmexco’s App 2017 can be the perfect planning tool for a successful visit – providing a constantly updated and accessible full service in mobile form. It includes all the top news, all the profiles of the over 1,050 exhibitors, targeted… Read More
Facebook has been taken on board as a strategic partner for VIDXB annual event. The debut event is a gathering celebrating the world of online content creation. Facebook will play an integral role in the two day event that is set to take place from… Read More
