Collaboration with a telecom provider, a retail group and a mobile platform is soon going to create more opportunities for consumers to earn rewards and earn money while shopping online, giving a boost to mcommerce in the region. Telco du, retail group Majid Al Futtaim… Read More
As part of its CSR initiative, SocialEyez, a UAE creative agency, has renewed its contract with Dubai Cares for pro-bono Social Media services. Earlier in 2013, SocialEyez engaged its followers on Twitter, asking them to select a charity that the agency should approach for this… Read More
Facebook had turned quite a few heads when it had introduced the Buy button not only allowing people to transact online but essentially also taking a giant step in the evolution of social commerce. FB has not enhanced the experience for its users introducing new… Read More
Limelight Networks, a digital content delivery company, has expanded to the UAE with setting up shop in Dubai, reiterating its commitment to the MENA region. Following this, Limelight Networks has also appointed Ingo Lalla as its Regional Director, MENA. As Limelight Networks’ Region Director for Central Europe… Read More
Singapore mCommerce firm goSwiff, is soon going to expand its global operations to five continents as it gears up for a busy 2015. Its expansion plans also include the Middle East region. According to goSwiff, the global mobile payment market is booming. The mobile payment… Read More
As much as we want our CEOs to be social savvy, are they? Well, going by Domo and CEO.com’s report release in September of 2014, 68 per cent of Fortune 500 CEOs lack a social presence. The hesitance of majority of CEOs to be active in social… Read More
Starcom MediaVest Group Dubai has won the performance marketing mandate for InfoFort. The media agency’s appointment to work across InfoFort portfolio of business services is a result of a centralization of the businesses marketing function, where a need to consolidate InfoFort’s digital suppliers and performances… Read More
As Africa leads social media trends and numbers in the region, the region played home to its first social media awards initiative ‘a Night of Virtual Wonders’. Development Diaries, a pan-African media for development organized the event. In its first year, the award function had 43 finalists of… Read More
Vuclip, a mobile video on demand service for emerging markets has donned a new logo underscoring the company’s emergence as the defacto mobile entertainment platform. While the company name remains the same to leverage Vuclip’s brand equity, the new visual identity seeks to connect with the… Read More
Facebook has ended 2014 on a mixed note. While the last quarter of the year raked in good revenue numbers, it was also the slowest since early 2013 in terms of sales growth. The company shares registered a drop in the after-hours trading. This, however, does not diminish the mobile success… Read More
