Y&R MENA Gets Labstore To Middle East

Creative agency, Y&R MENA, has launched Labstore, a digitally led retail and shopper marketing network. Headquartered in Dubai, Labstore MENA will service accounts across the Middle East and North Africa, offering an integrated approach to retail marketing as the first digitally and socially driven shopper marketing agency… Read More

Video, Viewability & Virality

Why is everyone talking about online video? Simple. More people are watching videos on smartphones. Ad spends on cross-device online video campaigns are growing. All kinds of videos are being watched. Online video is already a naturally engaging format and in the connected age, ‘sugar… Read More