AM Marketing, Media, Advertising News in MENA
  • Home
  • Digital
  • Marketing
  • Advertising
  • Media
  • Opinion
    • AM Editorial
    • Contributors
  • Events
    • AM Events
  • JOBS
  • Print Issue

Digital

WPP’s Wunderman & POSSIBLE Join Forces

WPP’s Wunderman & POSSIBLE Join Forces

8 years ago by AM News DeskAdvertising

In what appears to be continued move towards consolidation or streamlining in WPP companies, POSSIBLE, a multi-service digital agency in WPP, has joined Wunderman. The company explains that enlarged group will have the scale, expertise and global reach to better meet the demands of global… Read More

Data Point: 1 In 2 Regular Exercisers Stream Music On Mobile

Data Point: 1 In 2 Regular Exercisers Stream Music On Mobile

8 years ago by Kiran KidwaiDigital

Back in 2015, ‘Spotify Running’ was the first of its kind to match music choices to user tempo. This fitness focus, alongside integrations into apps like Nike and RunKeeper, made complete sense for Spotify. The usage of music-streaming services increases with exercise frequency. Over half… Read More

Egypt Readies For Its Fourth Mashable Social Media Day

Egypt Readies For Its Fourth Mashable Social Media Day

8 years ago by Asma WangdeDigital

Kicking off on July 8, 2017 digital media professionals, social media enthusiasts, and business owners across the Middle East & North Africa (MENA) region will gather for the fourth Annual Mashable Social Media Day. The initiative celebrates the technologies connecting people together and to help… Read More

Data Point: 6 In 10 Smartphone Owners Planning Upgrades

Data Point: 6 In 10 Smartphone Owners Planning Upgrades

8 years ago by AM News DeskDigital

While long upgrade cycles have impacted the sales of tablets and laptops recently, data from Global Web Index shows the significant number of smartphone owners who are intending to upgrade their handset within the next year. Around 59 percent of these device owners say they… Read More

Consumers Expect AR & VR To Merge With Reality

Consumers Expect AR & VR To Merge With Reality

8 years ago by Kiran KidwaiDigital

Consumers are expecting virtual reality (VR) and augmented reality (AR) to merge with physical reality. They believe that 5G will be a key technology for such experiences to become mainstream. These are some of the findings from Ericsson ConsumerLab report, Merged Reality. The report reveals… Read More

Data Point: Digital Consumers Average 16 Activities Via Mobile

Data Point: Digital Consumers Average 16 Activities Via Mobile

8 years ago by Kiran KidwaiDigital

The migration of online activities from PCs and laptops to mobiles is a much-discussed trend but Global Web Index long-term and granular data has quantified the process exactly. Internet users are completing a broader range of online activities on mobile than they are on computers.… Read More

Bullish On MENA’s Ad Tech, Says TDG COO, Alex Karageorgis

Bullish On MENA’s Ad Tech, Says TDG COO, Alex Karageorgis

8 years ago by Asma WangdeDigital

The Middle East & North Africa (MENA) region is not the typical emerging market given its absolute size and advanced use of technology, but the slow growth in digital marketing has given it similar characteristics. Legacy media still rules the roost here, and digital spending… Read More

LinkedIn Launches Awards To Celebrate B2B Marketing

LinkedIn Launches Awards To Celebrate B2B Marketing

8 years ago by Sana MahmudDigital

To celebrate the best B2B campaigns and content from across Europe and the Middle East region, running on its own platform, LinkedIn has launched LinkedIn Marketing Awards. The awards are open from July 2, 2017 to businesses of all sizes. Winners will be announced in… Read More

Cannes Lions, PHD Partner For A Festival Bot This Year

Cannes Lions, PHD Partner For A Festival Bot This Year

8 years ago by AM News DeskAdvertising

The Cannes Lions International Festival of Creativity and PHD have partnered to launch the first official festival bot for Messenger. The artificial intelligence (AI) powered bot will be accessible by all 180,000 Facebook fans and is designed to help attendees navigate their way around the… Read More

MENA Commerce Rebrands To Cognitev With AI At Its Core

MENA Commerce Rebrands To Cognitev With AI At Its Core

8 years ago by Asma WangdeDigital

Cognitev, formerly known as MENA Commerce, has undertaken a comprehensive rebranding effort. As a technology company that now concentrates more on marketing from a semantic point of view, the rebranding consists of four key changes. In addition to a revamped approach, along with a new… Read More

  • Previous
  • 1
  • …
  • 117
  • 118
  • 119
  • …
  • 195
  • Next

Advertisement

Get AM Updates

  • Latest
  • Popular
  • Tags
  • Microsoft Names Ahmad El Dandachi As General Manager, Qatar

    Microsoft Names Ahmad El Dandachi As General Manager, Qatar

    July 8, 2025
  • ROSHN Group Participates At INNOPROM 2025, Russia’s Largest Industrial Trade Fair

    ROSHN Group Participates At INNOPROM 2025, Russia’s Largest Industrial Trade Fair

    July 8, 2025
  • Du And Omantel Announce Activation Of The Oman Emirates Gateway Submarine Cable

    Du And Omantel Announce Activation Of The Oman Emirates Gateway Submarine Cable

    July 8, 2025
  • “Just Ask Factory Genius!”: How AI Helps Maintain Manufacturing Equipment

    “Just Ask Factory Genius!”: How AI Helps Maintain Manufacturing Equipment

    July 8, 2025
  • Google Launches Veo 3 On Gemini In The Middle East And North Africa

    Google Launches Veo 3 On Gemini In The Middle East And North Africa

    July 3, 2025
  • Always and Noon Minutes Team Up to End Sleepless Nights for Women During Their Period

    Always and Noon Minutes Team Up to End Sleepless Nights for Women During Their Period

    July 1, 2025
  • Muscat Municipality Launches Landmark Design Competition To Shape The City’s Future

    Muscat Municipality Launches Landmark Design Competition To Shape The City’s Future

    June 11, 2025
  • Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

    Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

    June 24, 2015
  • J. Walter Thompson Wins Integrated Lynx Grand Prix

    J. Walter Thompson Wins Integrated Lynx Grand Prix

    March 10, 2016
  • Turning The Glocalization Philosophy On Its Head

    Turning The Glocalization Philosophy On Its Head

    July 7, 2015
  • LinkedIn’s New Apps Focus On Business & Sales

    LinkedIn’s New Apps Focus On Business & Sales

    June 30, 2015
  • Grey MENA Appoints Mike Shackle As CCO

    Grey MENA Appoints Mike Shackle As CCO

    July 5, 2015
  • Kaspersky Lab Hosts Roadshow Across MENA

    Kaspersky Lab Hosts Roadshow Across MENA

    July 2, 2015
  • Cannes Lions 2015 Kicks Off With Lessons On Fending Zombie Attack

    Cannes Lions 2015 Kicks Off With Lessons On Fending Zombie Attack

    June 22, 2015

Tags

advertising Apple Cannes Lions Cannes Lions International Festival of Creativity Dentsu Aegis Network Digital Du Dubai Dubai Lynx Dubai Lynx International Festival of Creativity Editor's Pick Emirates NBD Facebook FP7/Dxb FP7/MENA Global Web Index Google IMPACT BBDO Instagram J. Walter Thompson Leo Burnett LinkedIn Memac Ogilvy Mena Microsoft Middle East Mobile OMD Omnicom Media Group Publicis Groupe Publicis Media Ramadan Samsung Saudi Arabia Snapchat Social Media TBWA/RAAD Twitter UAE Unilever Warc WPP Y&R Dubai YouGov YouTube

Follow Us

Tweets by @arabianmktr

About

The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

Quick Links

  • Contact Us
  • Privacy Statement
  • Terms of Use
Follow Us
Back To Top