It’s not every day that the President of United States of America oversees the release of a Hollywood movie, perhaps that’s why it is being said that Sony could not get a better promotional platform for its movie ‘The Interview’. ‘The Interview’ has been hogging… Read More
As brands seek newer ways of investing in content strategies in order to build relationships with their consumers, the likes of LinkedIn are looking to provide platforms that fit the bill. The year 2014 saw several marketers explore content marketing strategies for better engagement especially… Read More
The countdown for the New Year is on and Dubai is gearing up to set a new benchmark in its celebrations this year. Part of the plan is to ensure that one does not have to be physically present in the Emirate to be part of the grandeur. The New… Read More
In the last week, various international publications have dedicated significant news space to the hacking of Sony’s upcoming movie ‘The Interview’, the company’s decision to hold the movie’s scheduled release, only to be reversed after the President of the United States, Barack Obama, criticised the… Read More
Marketers and brand managers have always found it interesting to observe the difference in insights emerging from consumer’s search behavior and topics that people like to discuss or just stay informed about via social media platforms. While many of the topics that were most searched on… Read More
Facebook is leveraging the holiday season to create some more excitement towards its Messenger app that has recently crossed the 500 million user mark. Messenger users will have access to a new range of holiday stickers. The Messenger app, a part of Facebook’ multi-app strategy,… Read More
As the year comes to a close, IPG Mediabrand’s media intelligence division, MAGNA Global is all set with its forecasts for the year ahead. While 2015 appears to be a positive year for most markets, the Middle East and Africa (MEA) region is slated to… Read More
As the countdown to a New Year begins, it’s worth looking at the moments that 2014 would be remembered by. Search giant Google reflected on the year taking a closer look at what people searched for the most and what emerged was a list comprising victories and… Read More
Doha-based Qatar Investment Authority (QIA) has bought a huge stake in the India based ecommerce company, Flipkart. According to media reports, the investment, pegged at USD 150 million, is said to be the third round of fund-raising done by the ecommerce player. QIA also holds investments in other… Read More
Keeping the holiday season in mind, Facebook has come up with new options for its mobile app advertisers. Arguably, holiday season is one of the best times to market mobile apps, as people receive new devices as gifts. In time for holiday advertising, Facebook has brought about… Read More
