On February 4 2017, Facebook celebrated its 13th birthday, a day that the social network calls the ‘Friends Day’. Facebook used the occasion not only to sharing some stories of powerful connections made in its community but also launched a series of products across Facebook… Read More
In Uber’s drive towards profitability, the professional travel sector has been an area of keen focus – with Uber for Business, the company’s ride management platform for businesses, aiming to stake a claim in this lucrative market. Data from Global Web Index shows that the… Read More
Agency Trading Desks (ATDs) continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly 40 percent of the world’s biggest brands, according to new research by the World Federation of Advertisers (WFA). However, advertisers are demanding a new… Read More
For some time now, it has been evident that digital consumers are spending more time each day reading online rather than print forms of press. The latest wave of research from Global Web Index shows that the typical internet user is now devoting over 50… Read More
Following Microsoft’s purchase of LinkedIn back in June 2016, the enterprise networking service has undergone one of the biggest overhauls since its launch in 2003. LinkedIn’s purchase and revamp appears to be accelerating the growth it was already enjoying. Particularly important here is that, while… Read More
The rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017, according to Warc, the global marketing intelligence service. Research suggests a growing proportion of online social activity is ‘dark’,… Read More
Smartphone cameras could be poised to transform a number of industries, as ‘selfies’ transition from frivolous fad to technological phenomenon, according to a new report from Sony Mobile. The report and accompanying research, released in conjunction with Futurizon and based on a survey of 6500… Read More
Now Facebook users can find answers to the most common questions about privacy and learn how to control their personal information on the social network site. Facebook has launched the Privacy Basics site, a resource that makes it easier for people to know all about… Read More
Adding touch to ads increases engagement and users’ sense of connection with a brand. This is among the top findings of the report ‘Ads You Can Feel: The New Mobile Experience’. IPG Media Lab, the creative technology arm of IPG Mediabrands, partnered with Immersion Corp… Read More
Value fashion retail brand, Max, has undergone a digital “transformation” to simplify the shopping experience for its customers. Based on customer feedback around their shopping preferences, Max launched a number of services. Starting with a single store in the UAE in 2004, Max now serves… Read More
