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Data Point: TV/ Film Content Viewing Picks Up On Consoles

Data Point: TV/ Film Content Viewing Picks Up On Consoles

8 years ago by Kiran KidwaiDigital

Many console owners are using their devices to watch TV shows or films. While last-gen consoles have offered users the chance to engage with this content for some time, fierce competition in the industry has shifted the role of consoles into one which resembles a… Read More

Social Shop By Aurora Launches In The UAE

Social Shop By Aurora Launches In The UAE

8 years ago by AM News DeskAdvertising

The United Arab Emirates has a new social media agency – Social Shop by Aurora. The new agency aims to bring a one-stop solution for organizations and corporates looking for turnkey solutions to their social media needs. Co-founded by social media specialist, Annie Meikle, and… Read More

PepsiCo’s Dani Afiouni Bets Big On Future Tech

PepsiCo’s Dani Afiouni Bets Big On Future Tech

8 years ago by Sana MahmudDigital

PepsiCo has upped the ante on its digital play. Even as digital consumes only a marginal portion of the overall ad pie in the Middle East & North Africa (MENA) region, PepsiCo is experimenting with retail tech including ecommerce, bots and the likes to not… Read More

Data Point: RayBan Is The ‘Coolest’ Luxury Brand

Data Point: RayBan Is The ‘Coolest’ Luxury Brand

8 years ago by Kiran KidwaiDigital

As luxury players grow their digital presence, which luxury brands are really getting through to onliners. Global Web Index tracked a range of luxury brands, asking digital consumers which brands they are aware of, have bought recently and would recommend. To quantify attitudes towards these… Read More

Data Point: Tablet Increasingly Becomes ‘Household’ Device

Data Point: Tablet Increasingly Becomes ‘Household’ Device

8 years ago by Kiran KidwaiDigital

While tablet ownership rates are falling, data from Global Web Index shows that those digital consumers who are using tablets are often sharing them with one or more people. Around 60 percent of this group say that they share their tablet with at least one… Read More

ArabNet Concludes Reiterating Rising Tech Startups In MENA

ArabNet Concludes Reiterating Rising Tech Startups In MENA

8 years ago by Asma WangdeAM Unicorns

The economic slowdown in the Middle East & North Africa (MENA) has had its impact on several aspects but the investments in the digital sector have maintained their own. “MENA witnessed a record year in technology startup funding in 2016, more than 30 new investment… Read More

Data Point: 10% MEA Onliners Pay For Online Magazine/News

Data Point: 10% MEA Onliners Pay For Online Magazine/News

8 years ago by AM News DeskDigital

With the onset of ad-blocking, many online publishers have sought to introduce paywalls in an attempt to counter the prospect of sliding ad revenues. Global Web Index assesses exactly who is willing to pay for news or magazine content online. In the Middle East &… Read More

Bots For Messenger Developer Challenge Chooses 60 Finalists

Bots For Messenger Developer Challenge Chooses 60 Finalists

8 years ago by AM News DeskDigital

Facebook has selected 60 finalists from the hundreds of entries it received from across the Middle East and Africa (MEA) for the Bots for Messenger Developer Challenge. The Bots for Messenger Challenge is a contest to recognize and reward developers who create the most innovative… Read More

India’s Yepme Enters Middle East With Souq

India’s Yepme Enters Middle East With Souq

8 years ago by Kiran KidwaiDigital

After making a foray in UK, Europe and the US in association with Amazon’s global selling program, Yepme has now made a play for the Middle East with Souq.com. Yepme, a fashion Indian brand in the value segment, has more than 2000 products live for… Read More

Data Point: Over 50% Are Watching Sports Online

Data Point: Over 50% Are Watching Sports Online

8 years ago by Kiran KidwaiDigital

While there’s no denying the appeal and popularity of watching a big sports game live on a large TV screen, online now forms a key part of the sports viewing experience for many sports fans. With a huge range of complimentary sports collateral available online,… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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