The Telecommunications Regulatory Authority has come forward in support of the Digital Publishing Campaign of Emirates Publishers Association. The Association has partnered with Neelwafurat.com, an Arabic website for books and e-publishing in an an attempt to issue books by UAE publishers on the internet reducing… Read More
Twitter has rolled out new features for its users including group messaging and video sharing. Considering the amount of time spent on Twitter, the micro blogging site introduced the two features to complement group experience on the platform. “You might want to continue a public conversation… Read More
Ensuring that its reach and networking is as smooth as possible for various markets, including the fast growth markets, Facebook is gearing up to test Facebook Lite for Africa. The social media giant has started testing the new app called ‘Facebook Lite’ for emerging markets.… Read More
Creative digital production company, MediaMonks, has set up an independent content studio – MADE.FOR.DIGITAL. MediaMonks officials state that MADE.FOR.DIGITAL is the answer to advertisers looking for quality marketing content seamlessly delivered from strategy, production and distribution to optimization. MediaMonks, best known for producing quality digital… Read More
As marketers eye emerging markets, the rise of the African consumer has shifted focus on exploring growth and opportunities in Sub-Saharan Africa. A report from McKinsey’s Africa Consumer Insights Center states that Africa’s consumer-facing industries are expected to grow by more than USD 400 billion by… Read More
There are several conversations around the growth of mobile in the Middle East not only in terms of handset penetration, but also in the increase of mobile internet and the rise of 4G enabling content consumption on the ‘personal’ screen. The growth of the small… Read More
Countries like India, Indonesia, Sri Lanka and Brazil have become examples of how digital media has changed the course of election campaigning, putting power back in the hands of the people. The Middle East and North Africa is gearing up for an example of its own with… Read More
Value appears to be the keyword for marketers in 2015. Consumers have become conscious about the kind of brands they are associating with and the role that corporates are playing in making a difference to the society at large. The trend is reiterated in LinkedIn’s yearbook… Read More
Synechron, a global technology consulting & outsourcing firms has taken on board David Horton for the post of Head of Innovation for Middle East. The appointment comes in wake of the company’s plans to address rapid global expansion and to solve the technological challenges for… Read More
There are thousands of incidents reported across the globe of missing children. While local authorities get on with the search, it is a testing time for victims’ families. Bringing a lease of hope for such estranged families, Facebook has partnered with the National Center for… Read More
