Now Facebook users can find answers to the most common questions about privacy and learn how to control their personal information on the social network site. Facebook has launched the Privacy Basics site, a resource that makes it easier for people to know all about… Read More
Adding touch to ads increases engagement and users’ sense of connection with a brand. This is among the top findings of the report ‘Ads You Can Feel: The New Mobile Experience’. IPG Media Lab, the creative technology arm of IPG Mediabrands, partnered with Immersion Corp… Read More
Value fashion retail brand, Max, has undergone a digital “transformation” to simplify the shopping experience for its customers. Based on customer feedback around their shopping preferences, Max launched a number of services. Starting with a single store in the UAE in 2004, Max now serves… Read More
Pioneering a new way of buying cars across its goal networks, UK’s automotive manufacturer Jaguar Land Rover, is using virtual reality (VR) for customers to view its new launches without having to wait for the cars to arrive in the local showrooms. The VR experience… Read More
Compiled for the first time in the UAE, the UAE 2016 LinkedIn Power Profiles list indicates the most viewed profiles on LinkedIn in the UAE. It contains a total of 45 profiles of professionals such as CEOs from public sector and industries such as marketing… Read More
Gender equality in business should be priority in every part of the world. Although barriers to starting a business in some countries are significant, when women circumvent them, they are equally confident about the present and near-term outlooks of their businesses as are men. This… Read More
Social video, which involves the dissemination of content in audio-visual format across social media platforms and applications, is experiencing massive growth as a content marketing format, and is expected to continue in 2017. Video is transforming social media marketing and turning social platforms into broadcast… Read More
Understanding and keeping pace with what drives people to purchase products online is critical to succeeding in an increasingly digital world. A new report by KPMG analyzes the online shopping preferences and behaviors of more than 18,000 consumers in 51 countries, including the UAE. “Today’s… Read More
Global Web Index has taken a closer look at the attitudes of online users. In its new segmentation, Global Web Index assigns respondents to various groups based upon their attitudes, ranging from world-views and self-perceptions right through to their purchasing preferences and relationships with technology.… Read More
Marriott Hotel Al Forsan has appointed integrated communications agency, House of Comms, for its digital and PR communication as it prepares to open its doors in the first quarter of 2017. Marriott Hotel Al Forsan is located within the Al Forsan International Sports Resort in… Read More
