Cicero & Bernay Public Relations (C&B) has launched the ‘See & Be’ program to offer a full suite of strategic influencer communication services. ‘See & Be’ offers influencer communication campaigns. The program focuses on achieving measurable results by identifying the ideal match between influencers and… Read More
The likes of Amazon and Netflix are broadening their content in every market. Many may consider this a direct response to the TV behaviors of consumers more generally. On-demand subscription and catch-up services continue to gain traction, being used by about half of internet users… Read More
As Ramadan campaigns take over all legacy and new media platforms in the Middle East & North Africa (MENA) region, Google has deep dived into the different metrics that can be used to examine the success of the campaigns. Think with Google breaks down the… Read More
As publishers tackle the rising usage of ad-blockers, many have resorted to paywalls to counter sliding ad revenues. While a decent one in eight are now willing to pay for ad-free news content, Global Web Index data shows that those who are paying for access… Read More
Starz Play, a subscription on-demand video service, has teamed up with UberEATS for this Ramadan. Through this partnership, UberEATS and Starz Play will provide customers with Ramadan catered offers at home. “With Ramadan being a time of reflection and calm, locals and expats alike will… Read More
Regardless of location or language, people connect on social media during Ramadan in the interest of getting real-time updates on activities in their neighborhoods, connecting with those fasting around the world, learning how to lend a hand, and sharing wishes and special moments during the… Read More
For all the digital trends that the Middle East markets break in comparison to global averages, the low uptake of ecommerce comes as a surprise to most. But for many, this gap signifies a substantial opportunity in the Middle East & North Africa (MENA) region.… Read More
With so many blockbuster gaming titles set for release by the end of the year, data from Global Web Index suggests that YouTube continues to be as a good bet to connect with console gamers. For many, YouTube offers the perfect means of weighing up… Read More
CIOs have a major role to play in preparing businesses for the impact that Artificial Intelligence (AI) will have on business strategy and human employment, according to Gartner, Inc. Gartner predicts that by 2022, smart machines and robots may replace highly trained professionals in tasks… Read More
Google’s annual I/O developer conference saw the introduction of Android Go, a lightweight version of its operating system catering for low-end devices and limited data plans. Global Web Index outlines why this move will ensure further growth for Android. Given that a large selection of… Read More
