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Cicero & Bernay Launches Influencer Program ‘See & Be’

Cicero & Bernay Launches Influencer Program ‘See & Be’

8 years ago by AM News DeskDigital

Cicero & Bernay Public Relations (C&B) has launched the ‘See & Be’ program to offer a full suite of strategic influencer communication services. ‘See & Be’ offers influencer communication campaigns. The program focuses on achieving measurable results by identifying the ideal match between influencers and… Read More

Data Point: 50% Watch Catch-Up TV Each Week

Data Point: 50% Watch Catch-Up TV Each Week

8 years ago by Kiran KidwaiDigital

The likes of Amazon and Netflix are broadening their content in every market. Many may consider this a direct response to the TV behaviors of consumers more generally. On-demand subscription and catch-up services continue to gain traction, being used by about half of internet users… Read More

How To Measure Online Campaign’s Performance In Ramadan

How To Measure Online Campaign’s Performance In Ramadan

8 years ago by Kiran KidwaiDigital

As Ramadan campaigns take over all legacy and new media platforms in the Middle East & North Africa (MENA) region, Google has deep dived into the different metrics that can be used to examine the success of the campaigns. Think with Google breaks down the… Read More

Data Point: 30% MEA Online News Subs Block Ads

Data Point: 30% MEA Online News Subs Block Ads

8 years ago by Kiran KidwaiDigital

As publishers tackle the rising usage of ad-blockers, many have resorted to paywalls to counter sliding ad revenues. While a decent one in eight are now willing to pay for ad-free news content, Global Web Index data shows that those who are paying for access… Read More

Starz Play Teams Up With UberEATS For Ramadan Offers

Starz Play Teams Up With UberEATS For Ramadan Offers

8 years ago by AM News DeskDigital

Starz Play, a subscription on-demand video service, has teamed up with UberEATS for this Ramadan. Through this partnership, UberEATS and Starz Play will provide customers with Ramadan catered offers at home. “With Ramadan being a time of reflection and calm, locals and expats alike will… Read More

Emojis, Periscope Hearts, Bots & More On Twitter This Ramadan

Emojis, Periscope Hearts, Bots & More On Twitter This Ramadan

8 years ago by Kiran KidwaiDigital

Regardless of location or language, people connect on social media during Ramadan in the interest of getting real-time updates on activities in their neighborhoods, connecting with those fasting around the world, learning how to lend a hand, and sharing wishes and special moments during the… Read More

The Gaping Ecommerce Opportunity In The Middle East

The Gaping Ecommerce Opportunity In The Middle East

8 years ago by Zeba MahmudDigital

For all the digital trends that the Middle East markets break in comparison to global averages, the low uptake of ecommerce comes as a surprise to most. But for many, this gap signifies a substantial opportunity in the Middle East & North Africa (MENA) region.… Read More

Data Point: YouTube Remains Strong Bet To Reach Gamers

Data Point: YouTube Remains Strong Bet To Reach Gamers

8 years ago by Kiran KidwaiDigital

With so many blockbuster gaming titles set for release by the end of the year, data from Global Web Index suggests that YouTube continues to be as a good bet to connect with console gamers. For many, YouTube offers the perfect means of weighing up… Read More

AI Could Turn Certain Skilled Practices Into Utilities

AI Could Turn Certain Skilled Practices Into Utilities

8 years ago by AM News DeskAM Tech

CIOs have a major role to play in preparing businesses for the impact that Artificial Intelligence (AI) will have on business strategy and human employment, according to Gartner, Inc. Gartner predicts that by 2022, smart machines and robots may replace highly trained professionals in tasks… Read More

More Than 70% Of Internet Users In MEA Use Android

More Than 70% Of Internet Users In MEA Use Android

8 years ago by Kiran KidwaiDigital

Google’s annual I/O developer conference saw the introduction of Android Go, a lightweight version of its operating system catering for low-end devices and limited data plans. Global Web Index outlines why this move will ensure further growth for Android. Given that a large selection of… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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