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RAK Tourism Assigns Digital Mandate To Dentsu’s Digital Republic

RAK Tourism Assigns Digital Mandate To Dentsu’s Digital Republic

8 years ago by Kiran KidwaiAdvertising

Dentsu Aegis Network’s digital creative agency based in Cairo and Dubai, Digital Republic linked by Isobar, has been awarded the digital creative, strategy and social media activation duties for Ras Al Khaimah Tourism Development Authority. The agency will create and execute a number of digital… Read More

Tech’s ‘Fearsome Five’ Dominate BrandZ Top 100 Brands 2017

Tech’s ‘Fearsome Five’ Dominate BrandZ Top 100 Brands 2017

8 years ago by Sana MahmudDigital

The technology giants Google, Apple, Microsoft, Amazon and Facebook take the top five places in the 2017 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar Millward Brown. Amazon achieved the highest dollar value growth of all brands in the Top… Read More

Why MBC Launched A Channel On Snap

Why MBC Launched A Channel On Snap

8 years ago by Asma WangdeDigital

As Snap Inc gets aggressive in the Middle East & North Africa (MENA) region, it has support from several media owners for its new platform – Discover. MBC is one of these, being among the first in the region targeting snapchatters with localized content. MBC… Read More

Data Point: Social Leads For Product Research In MEA

Data Point: Social Leads For Product Research In MEA

8 years ago by Kiran KidwaiDigital

As social becomes more important as a tool for online product research, the boundaries between search engines and social networks have been weakening for some time. Crucially, social networks now have a lead over search engines for product or brand based research, with the majority… Read More

Google Moves To Block ‘Annoying’ Ads In Its Browser

Google Moves To Block ‘Annoying’ Ads In Its Browser

8 years ago by AM News DeskDigital

Don’t block all ads; we will block the annoying ones for you – that would be Google’s pitch in a nutshell as it gears up to block what it calls ‘annoying’ ads in its Chrome browser. This is part of a broader effort by industry… Read More

Cicero & Bernay Launches Influencer Program ‘See & Be’

Cicero & Bernay Launches Influencer Program ‘See & Be’

8 years ago by AM News DeskDigital

Cicero & Bernay Public Relations (C&B) has launched the ‘See & Be’ program to offer a full suite of strategic influencer communication services. ‘See & Be’ offers influencer communication campaigns. The program focuses on achieving measurable results by identifying the ideal match between influencers and… Read More

Data Point: 50% Watch Catch-Up TV Each Week

Data Point: 50% Watch Catch-Up TV Each Week

8 years ago by Kiran KidwaiDigital

The likes of Amazon and Netflix are broadening their content in every market. Many may consider this a direct response to the TV behaviors of consumers more generally. On-demand subscription and catch-up services continue to gain traction, being used by about half of internet users… Read More

How To Measure Online Campaign’s Performance In Ramadan

How To Measure Online Campaign’s Performance In Ramadan

8 years ago by Kiran KidwaiDigital

As Ramadan campaigns take over all legacy and new media platforms in the Middle East & North Africa (MENA) region, Google has deep dived into the different metrics that can be used to examine the success of the campaigns. Think with Google breaks down the… Read More

Data Point: 30% MEA Online News Subs Block Ads

Data Point: 30% MEA Online News Subs Block Ads

8 years ago by Kiran KidwaiDigital

As publishers tackle the rising usage of ad-blockers, many have resorted to paywalls to counter sliding ad revenues. While a decent one in eight are now willing to pay for ad-free news content, Global Web Index data shows that those who are paying for access… Read More

Starz Play Teams Up With UberEATS For Ramadan Offers

Starz Play Teams Up With UberEATS For Ramadan Offers

8 years ago by AM News DeskDigital

Starz Play, a subscription on-demand video service, has teamed up with UberEATS for this Ramadan. Through this partnership, UberEATS and Starz Play will provide customers with Ramadan catered offers at home. “With Ramadan being a time of reflection and calm, locals and expats alike will… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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