Much like its elder sibling Facebook, Instagram is constantly working on upping its video offer. Adding to the various updates that the app has had in the last year, Instagram now allows users to save live video to their handheld devices at the end of… Read More
Despite comparatively lower digital advertising spends, the UAE has realized the importance of digital. This is further seen in the business to business (B2B) growth trends in the region as well. Leading businesses in the UAE are planning to increase their digital investment by 25… Read More
In a move to strengthen its position in global mobile programmatic, InMobi, a global mobile advertising platform, has appointed Stuart Bartram as VP of Brand Solutions and Programmatic across Asia Pacific, Middle East and Africa (APMEA). Based in Australia, Mr Bartram brings a wealth of… Read More
What are internet users’ habits when they look for advice choosing medicines or drugs for everyday ailments such as sore throats and headaches? Data from Global Web Index indicates that the majority still look to GPs, pharmacists and friends/family, but a considerable amount are now… Read More
Bayer, a life science company with over a 150-year history in health care and agriculture, has assigned Cheil to launch, build and manage its regional Facebook led social media profile in the Middle East and Africa (MEA) region. Effective immediately, Cheil will provide a full… Read More
The World Media Group (WMG), a strategic alliance of 10 global media brands, is addressing the growing demand from advertisers for better viewability performance. In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed… Read More
Unilever has launched Forsaty, a campaign that seeks to discover the next female vlogging star in the GCC region in partnership with global video-sharing platform YouTube. The two-month campaign will reward one up-and-coming vlogger with a cash prize of USD 35,000 and a one-year contract… Read More
In many ways, we take technology for granted and often misuse it in what we think is creative. Technology has opened up creative floodgates but we are now drowning in content oceans. Courtesy connectivity, all creative inhibitions and barriers are lifted and the walls between… Read More
The connection between Premier League club Arsenal FC and Emirates Airlines is arguably one of most recognized and powerful partnerships in sports. And, as Global Web Index data shows, it is one which is built on solid foundations. Among those internet users who identify as… Read More
Advertisers, globally, could be defrauded of USD 16.4 billion in 2017 alone. The Middle East & North Africa (MENA) region is also subject to the challenges of ad fraud. To combat this, The&Partnership, m/SIX and Adloox have published a report laying out the steps the… Read More
