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One More Step Against Fake News – FB Journalism Project

One More Step Against Fake News – FB Journalism Project

9 years ago by AM News DeskDigital

Facebook’s battle against fake news, while deepening its relationship with media platform, continues in 2017. In an attempt to boost a healthy news ecosystem where journalism can thrive, Facebook has launched a program to establish stronger ties between Facebook and the news industry. The social… Read More

SapientRazorfish Enters MENA To Accelerate Digital Growth

SapientRazorfish Enters MENA To Accelerate Digital Growth

9 years ago by Zeba MahmudAdvertising

Sitting in a luxury hotel in one of Dubai’s most posh locales in one-on-one press meet is how Publicis Groupe chose to officially announce the launch of Publicis.Sapient’s SapientRazorfish in the Middle East and North African region. Nigel Vaz, CEO, EMEA & APAC of Publicis.Sapient;… Read More

Virtual, Augmented Reality ‘Buzzword’ For Marketers In 2017

Virtual, Augmented Reality ‘Buzzword’ For Marketers In 2017

9 years ago by Sana MahmudDigital

Artificial Intelligence and Virtual Reality seems to be the buzzword for the year 2017. The two are set to offer viable ways for brands to engage emotionally with consumers this year, according to global marketing intelligence service, Warc. VR and AR have been identified in… Read More

Turkey, KSA Lead In VPN Usage

Turkey, KSA Lead In VPN Usage

9 years ago by Kiran KidwaiDigital

Despite VPN usage often being considered a pretty niche activity, it’s now three in 10 internet users who have used these tools to get online, up from just under a quarter in Q1 2016. And as Global Web Index research makes clear, it’s Turkey which… Read More

SAP, Qatar Brings Digital Fan Experience

SAP, Qatar Brings Digital Fan Experience

9 years ago by Sana MahmudAM Tech

Technology software giant SAP, German record football champion FC Bayern Munich and Qatar’s Aspire Academy have joined hands to bring a technologically advanced fan experience through the use of real-time technology. In preparation for the mega sports events Qatar is set to host, and which… Read More

Digitization Most Common Trend In MENA: Canon Report

Digitization Most Common Trend In MENA: Canon Report

9 years ago by Kiran KidwaiAM Tech

Technology is shaping the future for businesses and digital documents. Information are both driving companies forward and challenging them in new ways. According to Canon’s Office Insights report, digital documents are essential to workplace productivity and scanning has become a vital business element and its… Read More

The Modern-Day Entrepreneur: Five Tips to Survive and Thrive

The Modern-Day Entrepreneur: Five Tips to Survive and Thrive

9 years ago by Shamim KassibawiAM Unicorns

Building a company from the ground up can be one of the hardest things to do, and there might be times where you might just want to give up. The journey of entrepreneurship can be deeply personal, making it difficult to detach your identity with… Read More

McCollins Media Kicks Off New Year With Two F&B Wins

McCollins Media Kicks Off New Year With Two F&B Wins

9 years ago by Kiran KidwaiDigital

Boutique PR and digital brand activation agency, McCollins Media, has begun the year on a good note with two F&B account wins, Indo Indo and Betawi. The agency will handle the Indonesian restaurants’ PR and social media briefs. As part of the mandate, McCollins Media… Read More

Facebookers Spend Over 2 Hrs On Social Media Daily

Facebookers Spend Over 2 Hrs On Social Media Daily

9 years ago by Kiran KidwaiDigital

Facebookers are very engaged with social media – with the average user now devoting around two hours 20 minutes to networking and messaging every day. This is a metric that continues to rise on a year-on-year basis; while back in 2012 they were spending under… Read More

Google Hires Lino Cattaruzzi As New MD

Google Hires Lino Cattaruzzi As New MD

9 years ago by Sana MahmudDigital

Google has hired Lino Cattaruzzi as its new Managing Director to join its business in the Middle East and North Africa (MENA) region. Mr Cattaruzzi comes with over twenty years of experience in the tech industry where he previously led the Google business in Mexico… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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