The answer to that question appears to be a yes. Global Web Index asked players of a range of gaming franchises what they want their favorite brands to provide, and some common themes emerged in the answers. Despite differences in genre and platform, one of… Read More
The combination of video and mobile has been touted for a while as an increasingly important way to engage connected consumers who access and share content on the go, and in smarter formats and styles. In the Middle East & North Africa (MENA) region, this… Read More
Netflix CEO Reed Hastings has recently said that mobile carriers will soon need to offer unlimited data for video streaming to meet the growing demand for watching TV and movies on mobile. When it comes to the devices, Netflixers use to access subscription online TV… Read More
In all, only eight entries have been shortlisted in the Mobile Lynx category at the Dubai Lynx International Festival of Creativity. FP7/, Memac Ogilvy & Mather and Y&R Dubai have two entries each in the category. Leo Burnett and TBWA\Raad have an entry each in… Read More
Of the 34 entries that have been shortlisted in the Interactive Lynx category at the Dubai Lynx International Festival of Creativity, TBWA\ has seven shortlists and Memac Ogilvy has six. FP7/ and Leo Burnett have five each. And Impact BBDO and J Walter Thompson have… Read More
Meltwater, a media intelligence solutions provider, is launching a tool created specifically for the executive called ‘Executive Alerts’. The service provides users with insights about their company, competitors and industry, sent directly to their smart device, enabling decision making in an instant. Executive Alerts uses… Read More
Social messaging apps are primed to make a substantial impact in the fintech arena, and TransferWise’s recent move allowing users to send money internationally via Facebook Messenger’s chatbots is the latest in a long line of social integrations. Almost two in three messaging app users… Read More
Global marketing intelligence service, Warc, has launched a new regional competition – The Warc Prize for MENA Strategy – a search for the best strategic marketing thinking that has driven results in the Middle East and North Africa (MENA) region. “This is a new kind… Read More
Meltwater, the global media intelligence firm, has strengthened its regional team with the appointment of Christo Van Wyk as Area Director for Middle East and India. Mr Van Wyk has worked for Meltwater since 2009, initially joining the company’s Cape Town branch as a Client… Read More
To provide a better advertising experience for its users, Google has said that by 2018 it will stop supporting 30-second unskippable ads on YouTube and will instead focus on shorter formats. Such an approach makes absolute sense for YouTube and shows a proactive response to… Read More
