The Dubai Press Club (DPC) and the Dubai Media City (DMC) have released the digital version of the Arab Media Outlook report: Youth, Content, Digital Media. This is in line with Dubai’s ongoing efforts to transform into a smart city, regionally and globally. It is… Read More
With McDonald’s set to unveil order-and-pay technology in its mobile app in some markets this year, it is interesting to take a look at the top ways its customers interact with brands online. Above all, McDonald’s Customers are most likely to be visiting a brand’s… Read More
HP Inc. introduced the first of a series of global initiatives to elevate awareness of the security risks facing businesses and consumers. It kicks off with actor Christian Slater and the premiere of the newly launched HP Studios’ web series, The Wolf, highlighting how corporate… Read More
The rise of taxi-hailing or ride-sharing apps has been one of the biggest ‘disruptor’ stories of the past decade, with a selection of startups becoming multi-billion-dollar companies and overturning traditional transport models. Around 21 percent of the Millennials TG in the Middle East & Africa… Read More
MediaMath, a programmatic company for marketers, has been recognized by Gartner, Inc. in the ‘Magic Quadrant for Digital Marketing Hubs’. Even though Gartner does not endorse any company depicted in its research publications, and does not advise selecting any company on the basis of highest… Read More
Arguably among the most intimate new ways to engage consumers, bots are changing the way brands look at, and engage with, through digital and social media. In many ways, Facebook has driven this transformation when it had opened up Messenger to external developers. Facebook is… Read More
The mobile marketplace has seen major shifts in the last few years, not least due to the rapid rise of Chinese mobile brands such as Huawei and Xiaomi. According to Global Web Index data, in the Middle East & Africa and APAC region, there is… Read More
When observed closely, there are several insights to ad skipping behaviors. Most notable is that people skip based on the fact that it’s an ingrained behavior. This is further exacerbated by the fact that not only do the majority of onliners skip ads, but they… Read More
McCollins Media, an F&B specialized boutique PR and digital brand activation agency has been appointed by Marrybrown to handle its social media communication. Marrybrown is one of the largest Quick Service Restaurant chains in the world, with over 350 outlets worldwide. Marrybrown has been serving… Read More
Omobono, a creative and technology agency for global brands, has opened up an office in Dubai, marking the beginning of its UAE operation, following a successful year that included being named B2B Marketing Agency of the Year at The Drum Network Award’s and receiving a… Read More
