Consolidation has been the name of the game for most marketing, media and advertising sectors in 2016. In the case of global brands, it is a trend that has been continuing for some time now when it comes to working with multiple partners. Major brands… Read More
As data becomes the most critical aspect of all things business, including marketing, GroupM has set up [m]PLATFORM, a technology suite of flexible media planning applications, data analytics and digital services. The platform aims to improve advertisers’ ability to use audience-defining insights from various data… Read More
One of the biggest challenges for most marketers is decoding the best way to connect with consumers on a platform such as Facebook. The new technologies, changing consumer habits and most of all understanding mobile necessitates the need to experiment but with some best practices… Read More
C1X Inc., the Silicon Valley based martech startup, recently secured Series B funding of USD 8.5 million bringing the total raise to around USD 15 million. It is now focused on getting the mobile business integration in its programmatic full stack offering and has just… Read More
Digital transformation sits atop the strategic agenda for enterprises. This was reiterated in a Forbes Insights report, conducted in association with Hitachi Data Systems. In the report, titled ‘How to Win at Digital Transformation: Insights from a Global Survey of Top Executives’, over half of… Read More
SMARTIES EMEA, that is among one of the new mobile advertising focused platforms globally, has two winners from the Middle East region this year. Mediavest Group has won two Bronze medals at the SMARTIES, that conducted by the Mobile Marketing Association EMEA. Mediavest was the… Read More
With over 15 years of marketing experience, Hussein M. Dajani, Chief Operating Officer, hug digital, has secured a position in the 50 Most Influential Digital Marketing Leaders at the awards ceremony that took place on November 24, 2016 in Mumbai. Hosted by the World Marketing… Read More
Huawei Arabia has launched an interactive Facebook post to engage with its audience for the launch of the NOVA Plus smartphone. Memac Ogilvy, who spearheads digital strategy for Huawei, partnered with Newsfeed SmartApps patent pending technology to launch this engagement. The interactive Facebook post is… Read More
Following the limited edition release, Snapchat’s new Spectacles has rejuvenated the buzz surrounding smart glasses. And with Apple now rumored to be one of the next names to bet big on this tech, the one component that could be crucial to its overall success is… Read More
With the long-rumored Snap Inc. IPO now in progress, Global Web Index takes a look at the markets where Snapchat has made the biggest impact among the trend-setting teen demographic (defined here as 16-19s). The data clearly displays why the coming Snap Inc. IPO could… Read More
