Spend on digital retail marketing is set to increase from USD 174 billion in 2015, to USD 362.1 billion by 2020, with the Africa & Middle East region estimated to increase at a total of USD 6.5 billion. Juniper’s latest research, ‘Digital Retail Marketing: Coupons, Advertising & Consumer… Read More
Digital advertising has experienced strong growth with no signs of slowing down, but in order to continue its global boom the industry needs to ensure clean ad delivery – meaning ads are viewable to the consumer and free from fraud. After all, an ad that… Read More
As the role that smartphones play in a consumer’s life gets defined by phrases such as ‘attached to my hip’, ‘butler’ and ‘lifeline’, the device has become the companion that people turn to in ‘I-want-to-know’, ‘I-want-to-go’, ‘I-want-to-do’ and ‘I-want-to-buy’ moments throughout the day. To stay… Read More
Twitter will simplify Tweets in the coming months, with the objective to make it faster and easier for people to express themselves with more room in the 140-character Tweets. The simplified Tweet rules will make conversations faster and more intuitive. Media attachments, such as photos and… Read More
A new study carried by LinkedIn indicates that United Arab Emirates (UAE) continues to serve as a hub for business innovation. The study shows that the number of LinkedIn members noting entrepreneurship as their core job function nearly doubled in the past year. Moreover, the… Read More
Shant Oknayan has been appointed as Head of e-Commerce, Retail and Online Services at Facebook in the Middle East, North Africa (MENA) and Pakistan. In his new role, Mr Oknayan will lead efforts to enable e-commerce, retail and online services businesses in the region to… Read More
One of the leading online shopping and e-commerce provider, Souq.com has once again announced the launch of May Mobile Mania (MMM) in Egypt. It is an annual promotion that offers the best prices on mobiles and smartphones during the month of May. With an estimated… Read More
One of the leading performance marketing engine, Sojern through its Sojern Traveler Platform and billions of traveler intent signals across online and mobile channels have analyzed travel behavior in five regions: North America, Latin America, Europe, Middle East & Africa and Asia-Pacific for the first… Read More
Ending a 10-yr stint at DigitasLBi as it Chief Creative Officer of MENA & UK, Simon Gill is headed to Isobar as the Chief Creative Officer for its UK business. He assumes the new role from June 1, 2016. Mr Gill joins Isobar’s leadership group comprising CEO -Steven Moy, Managing Director – Susanne Jones, Chief Strategy… Read More
Ooredoo and Nokia have signed a three-year deal in Qatar to enhance the strength, speed and coverage of the Ooredoo Supernet in the market. The agreement, which will see Nokia upgrading and expanding Ooredoo’s existing mobile broadband network across the country, will help meet Qatar’s… Read More
