Even before its official launch in the GCC region, its no surprise that augmented reality mobile game app, Pokémon Go, has become a viral sensation. A recent survey by global media intelligence company, Meltwater, indicates that the region is active in the Pokemon Go craze with… Read More
Any seasoned marketer knows that video is now proven to be one of the most effective content tools brands have available. Studies show that quality video content brings more people to your site, keeps them there for longer and increases the likelihood that they will… Read More
J. Walter Thompson, part of WPP Group, has agreed to acquire a majority stake in WANDA Digital, an independent digital agency in Turkey. The decision on acquisition follows an initial investment made in 2015. “This further investment reflects WPP’s continuing commitment to Turkey and our… Read More
A strong digital marketing strategy seem stop be at the top of the agenda of hoteliers in the UAE, as per a survey by the organisers of The Hotel Show Dubai. Undertaken by dmg events to identify which topic would be of the most interest… Read More
One of the major routes which brands and marketers can take during Olympics to reach to their fans seems to be second-screening, according to the Global Web Index’s latest findings. Olympics are a week away and almost 85 percent of fans say that they use… Read More
Undoubtedly, our starting news for this week’s trending headlines comes from close to home: the crash landing incident of Emirates flight, flying out from India, at Dubai airport. The reason behind the crash is still not very clear. Emirates said that all of the 300… Read More
In line with this year’s motto, “Digital is everything — not every thing is digital”, dmexco 2016 is going to be a star-studded conference program that will bring together the major theme worlds and disruptive trends of the digital economy and present them on a… Read More
With millions of people celebrating their birthdays every day on Facebook, the social networking site has now launched a birthday video feature. Starting this week, users will be able to see customized birthday videos from Facebook that stitch together the messages received from friends and… Read More
GlobalWebIndex has come out with its new chart that gives a preview of two new Mobile audiences: Mobile-First and Mobile-Heavy users. The research shows that over 40 percent of internet users are Mobile-First, picking mobiles as their most important device and spending at least 30… Read More
Xaxis, a programmatic audience company, has appointed Nicolas Bidon as CEO, EMEA (Europe, the Middle East and Africa). Mr Bidon joins from Xaxis native specialist company plista where he served as global CEO. As CEO EMEA, Mr Bidon will be responsible for leading Xaxis strategy… Read More
