At the Cannes Lions International Festival of Creativity ongoing in France, Eric Schmidt, Executive Chairman, Alphabet Inc., received the inaugural D100 award, as Google ranked the world’s most dynamic brand. ‘The D100’ was launched by IPG Mediabrands, the media holding arm of Interpublic Group, in… Read More
Ever since Microsoft has announced its USD 26.2 billion acquisition of LinkedIn, the reactions have varied from surprise to making sense of the move. Many see it as Microsoft’s commitment towards its enterprise business. In the Middle East and North Africa (MENA) region, both players… Read More
As news of Microsoft’s USD 26.2 billion acquisition of LinkedIn lit up the Twittersphere and took most tech analysts by surprise, my first reaction was “how natural?” At face value, Microsoft one of the world’s largest tech companies acquiring the world’s leading ‘social’ professional… Read More
Following two days of B2B focused seminars and networking events, Viva Technology Paris will open its doors to the public on Saturday 2nd July 2016. Viva Technology Paris is an international event dedicated to the growth of startups, and digital transformation and innovation. “Viva Technology… Read More
Al Masah Capital Limited, an alternative asset management firm based in Dubai, has signed a new partnership with LinkedIn to bring the art and science of social selling to its operations across the region. Leveraging the power of a 433 million member professional network, Al… Read More
Microsoft Corp. and LinkedIn Corporation have entered into a definitive agreement under which Microsoft will acquire LinkedIn for USD 196 per share in an all-cash transaction valued at USD 26.2 billion, inclusive of LinkedIn’s net cash. LinkedIn will retain its brand, culture and independence. Jeff… Read More
Unilever has added more brands in the digital business awarded to digital marketing agency, Traffic in the Middle East and North Africa (MENA) region. The conglomerate had appointed Traffic two years back to take charge of its digital duties, starting with OMO and Comfort brands. Traffic… Read More
Continual innovation, increased revenue from advertising, and growth in its cloud business has helped Google reclaim from Apple the No.1 position in the 2016 BrandZ Top 100 Most Valuable Global Brands ranking, released by WPP and Millward Brown. The brand increased its value 32 percent… Read More
One of the most common and cross-demographic reasons for using social networks at present is to ‘fill up spare time’. That gives some context for the rising figures seen for average daily time spent on social media and messaging services. Globally, digital consumers say they… Read More
Exponential Interactive, a global provider of digital advertising solutions conducted an analysis of the anonymous online behavior of people residing and working in the Middle East and North Africa (MENA) region, researching the Ramadan audience to compare the strongest – or most ‘over-indexing’ – interests… Read More
