Continual innovation, increased revenue from advertising, and growth in its cloud business has helped Google reclaim from Apple the No.1 position in the 2016 BrandZ Top 100 Most Valuable Global Brands ranking, released by WPP and Millward Brown. The brand increased its value 32 percent… Read More
One of the most common and cross-demographic reasons for using social networks at present is to ‘fill up spare time’. That gives some context for the rising figures seen for average daily time spent on social media and messaging services. Globally, digital consumers say they… Read More
Exponential Interactive, a global provider of digital advertising solutions conducted an analysis of the anonymous online behavior of people residing and working in the Middle East and North Africa (MENA) region, researching the Ramadan audience to compare the strongest – or most ‘over-indexing’ – interests… Read More
The boundaries between traditional search engines and social networks have been weakening for some time – with this trend being particularly clear among the youngest age groups. Ask all internet users where they are most likely to go for more information about a product or… Read More
Vuclip has launched a wide array of simulcast premium Arabic shows for mobile users for the month of Ramadan. Through a partnership with one of the region’s media production houses, Aroma, Vuclip will provide subscribers with access to popular Arabic content during Ramadan. Viewers will also enjoy… Read More
Social media has for long been touted as a significant medium to reach onliners competing with the likes of search and display. However, a recent Global Web Index (GWI) study indicates that, in the 34 countries that GWI monitors, 97 percent of online adults aged… Read More
Twitter is addressing an audience of 1.6 billion Muslims globally to be active during Ramadan. From getting real-time updates on Ramadan activities to connecting with people around the world who share the Islamic faith to sharing well-wishes and special moments during the month, Twitter is… Read More
Globally, over one in three mobile users say they have used a mobile ad-blocking tool, with a further four in 10 interested in doing so in the future. Currently, this is being driven by younger groups, particularly in markets where some browsers already have in-built… Read More
Aiming for the Expo 2020 Dubai site to be one of the fastest, smartest and best connected places in the world, Etisalat Group is awarded the connection and communication mandate for the event. Reem Al Hashimy, UAE Minister of State for International Cooperation and Director… Read More
Globally, online adults are devoting an average of just over six hours per day to the internet, with mobiles making up just over a third of this time, as per Global Web Index (GWI). While Brazil leads the way here, UAE takes the second spot.… Read More
