For the longest time, global visionaries have stressed that if content is king, distribution is god. The digital media landscape in many ways was expected to have leveled the playing field, putting control back in the hands of the creative professionals instead of players with… Read More
Amid the news of senior exits from its global management structure, Twitter has appointed a new Chief Marketing Officer – Leslie Berland. Ms Berland is joining the microblogging platform to manage its global consumer, product, and sales marketing. A tweet from Twitter CEO Jack Dorsey stated that Ms Berland will… Read More
For the forward looking marketer or brand owners, content has always been an important area of focus. The manner in which people, especially millennials, are consuming content today suggests a need for differentiated content strategies not only for the clutter breakers but for any brand… Read More
LinkedIn recently revealed that ‘organization’, ‘motivated’, and ‘dynamic’ are the top three most commonly used words in the UAE. Termed as Buzzwords, LinkedIn studied the account of more than 2 million member profiles from the UAE. Interestingly, the buzzword ‘organization’ tops the list despite making… Read More
Getting content right is among the top priorities in a marketer’s agenda. In the year ahead, this will hold even more significance in the Middle East and North Africa region. As attracting, and retaining, consumers becomes more challenging, marketers have been switching budgets from the… Read More
Social media and search traffic yield huge insights, but they are valuable only when delivered with actionable advice on how to drive brand growth. Big data is transforming the way marketers work, but with so much consumer data available today the real challenge is how… Read More
A constant evolution of the media landscape is urging marketers to relinquish the tight control of their communication and advertising strategies. While that is a continued fight, lessons from the last decade reiterate a singular point of significance for all. From the time when newspapers… Read More
As marketing, advertising and media professionals gear up for achieving their goals for 2016, professional social networking site LinkedIn has initiated a series that looks at how to bridge skill gaps. In the first post from the series, LinkedIn asked successful business leaders about the… Read More
Publicis Groupé, founded by Marcel Bleustein-Blanchet in 1926, is celebrating its 90th anniversary this year. What started in a little Parisian apartment on Rue Montmartre, with only the founder and a secretary has today grown into one of the three largest holding companies in the… Read More
A week ago, social media timelines were filled with live news about drones, virtual reality and self-driving cars as the annual International Consumer Electronics Show (#CES2016) took over Las Vegas. As most brands took to Twitter to update, opine and most importantly engage their audiences,… Read More
