Earlier this month, Alphabet, Google’s recently formed holding company, had created significant buzz for its impressive quarterly earnings report, surpassing Apple to become the world’s most valuable company with a market capitalization of around USD 560 billion. The last time Alphabet (then still under the… Read More
In a bid to encourage small and medium sized businesses (SMBs) in the United Arab Emirates, Google has launched AdWords Express in the market. SMBs know the importance of being online, but running that first ad can be overwhelming. Google introduced AdWords Express to help… Read More
Dr. Hessa Al Jaber, former Qatar Minister of Information and Communication Technology, has joined LinkedIn as an ‘Influencer’, reiterating the local voice that the professional networking platform looks to bring in the region. This position is a by-invitation honor and is extended to only about 500… Read More
UAE onliners are discerning. They want freshness in content and they want good quality of video. These two factors appear to be more important for the Emirate as opposed to other developed markets in the region. A recent survey from Vuclip, a mobile video on demand (VOD)… Read More
Dubai Lynx International Festival of Creativity and Twitter have partnered to bring for the first time Twitter Live Young Lynx Competition during the three festival. Building on the well-established young talent opportunities currently available at Dubai Lynx, the competition will award the best real-time campaign… Read More
For the longest time, global visionaries have stressed that if content is king, distribution is god. The digital media landscape in many ways was expected to have leveled the playing field, putting control back in the hands of the creative professionals instead of players with… Read More
Amid the news of senior exits from its global management structure, Twitter has appointed a new Chief Marketing Officer – Leslie Berland. Ms Berland is joining the microblogging platform to manage its global consumer, product, and sales marketing. A tweet from Twitter CEO Jack Dorsey stated that Ms Berland will… Read More
For the forward looking marketer or brand owners, content has always been an important area of focus. The manner in which people, especially millennials, are consuming content today suggests a need for differentiated content strategies not only for the clutter breakers but for any brand… Read More
LinkedIn recently revealed that ‘organization’, ‘motivated’, and ‘dynamic’ are the top three most commonly used words in the UAE. Termed as Buzzwords, LinkedIn studied the account of more than 2 million member profiles from the UAE. Interestingly, the buzzword ‘organization’ tops the list despite making… Read More
Getting content right is among the top priorities in a marketer’s agenda. In the year ahead, this will hold even more significance in the Middle East and North Africa region. As attracting, and retaining, consumers becomes more challenging, marketers have been switching budgets from the… Read More
