The week has ended with a cautionary note due to the cyclone predictions to hit Fujairah. The Abu Dhabi Police water rescue team was immediately deployed in Fujairah after reports of water logging in the area and along Sharjah’s Kalba district came in. A video was also posted of… Read More
Visa a global payments technology company launched #NotATourist, a full-fledged regional campaign aimed at driving international tourism during holidays, and making the summer holidays of cardholders rewarding. Running in key Middle East and North Africa markets until 31 August, 2015, the campaign provides cardholders with destination-related… Read More
The Internet of Things (IOT) is no longer a futuristic buzz term — it is here and it is now. And it is already a playing a role in the initiatives seen by authorities in the region to improve the quality of life and connecting with consumers. His… Read More
In the wake of the UAE’s government ‘paperless’ project, with more than 96 per cent of 337 of the nation’s most important day-to-day services now accessible via smart platforms – government officials are now working towards the next milestone: grow the smart government user base to 80 per… Read More
With more and more consumers owning and using smartphones than ever before, brands need to embrace technology to put their brand message across to consumers on different social mediums. While brands have jumped into the foray, luxury brands have been hesitant in doing so. High-end… Read More
As the digital infrastructure of the region keeps growing, the bandwidth of the connections allows the deployment of new strategies. Brands, including luxury brands, try to re-produce the in-store experience through purpose-designed sites. People use a combination of online channels to research the product they… Read More
It would be an understatement to say that the luxury consumer ecosystem is becoming more fragmented. Gone are the days when there was this one type of luxury consumer. Today, amidst the different kinds of luxury consumers, each has its own unique expectations from luxury brands. Add… Read More
There is a shift in consumer demand for accessibility in a single app versus relying on a plethora of separate mobile apps. A recent survey by Vuclip, a mobile video on demand (VOD) service on emerging markets showed that a high number of consumers (82 per cent)… Read More
Native advertising is the masked hero in the world of advertising technologies. Behind the mask is what many may describe as the pricey, digital and perhaps even direct descendant of the advertorial. “It’s all about content. Native advertising is a non intrusive experience that engages… Read More
Google recently announced that mobile searches have surpassed desktop searches for the first time. With smartphone penetration averaging at 50 per cent across MENA countries, it is no doubt that the region is accelerating towards a mobile-first economy. Internationally messaging apps are dominating with monthly active users expected… Read More
