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Leo Burnett Scores High In Interactive Lynx Shortlist; Memac Ogilvy Follows

Leo Burnett Scores High In Interactive Lynx Shortlist; Memac Ogilvy Follows

10 years ago by Sana MahmudAdvertising

There is a healthy increase in the number of entries in Interactive Lynx this year – from the 98 entries competing in 2014, there are 154 entries in the category this year – a number that was last seen in 2012. Of these, 28 have… Read More

For The Times They Are A-Changin: MEC @DubaiLynx: Day 1

For The Times They Are A-Changin: MEC @DubaiLynx: Day 1

10 years ago by Kumar RamamurthyAdvertising

This year’s Dubai Lynx promised more. The theme for the festival, ‘Create Tomorrow’ was in itself inspiring. We are in the midst of an ongoing cultural and technological renaissance and marketing communications efforts need constant reappraisal to be ready for tomorrow. I, therefore, went to… Read More

MediaMonks Opens Its Doors In Dubai

MediaMonks Opens Its Doors In Dubai

10 years ago by Zeba MahmudDigital

Digital production company MediaMonks has opened up a new office in Dubai. The office will serve the growing demand for high-end digital work in the Middle East as well as contribute to the further development of digital industry in the region. Following this, it has… Read More

Sanascope: Are CEOs Thinking Like Zuck?

Sanascope: Are CEOs Thinking Like Zuck?

10 years ago by Sana MahmudAM Editorial

As much as we want our CEOs to be social savvy, are they? Well, going by Domo and CEO.com’s report release in September of 2014, 68 per cent of Fortune 500 CEOs lack a social presence. The hesitance of majority of CEOs to be active in social… Read More

Breaking Down Social And Mobile Silos

Breaking Down Social And Mobile Silos

11 years ago by Ali RanaContributors

The fragmented and competitive social and mobile landscape drives advertising innovation but brings with it inefficiencies and challenges. Social and mobile media are hardly “new” media in 2015. But even as the brand dollars flow in more consistently and in greater volume, marketers are spending… Read More

Zebanomics: Are Marketers Ready For The Rise Of The African Consumer?

Zebanomics: Are Marketers Ready For The Rise Of The African Consumer?

11 years ago by Zeba MahmudDigital

As marketers eye emerging markets, the rise of the African consumer has shifted focus on exploring growth and opportunities in Sub-Saharan Africa. A report from McKinsey’s Africa Consumer Insights Center states that Africa’s consumer-facing industries are expected to grow
by more than USD 400 billion by… Read More

Infographic: The ME Consumer & Why Mobile Is Centerpiece In A Media Plan

Infographic: The ME Consumer & Why Mobile Is Centerpiece In A Media Plan

11 years ago by Sana MahmudDigital

There are several conversations around the growth of mobile in the Middle East not only in terms of handset penetration, but also in the increase of mobile internet and the rise of 4G enabling content consumption on the ‘personal’ screen. The growth of the small… Read More

Nigeria Gears Up For A ‘Digital’ Election: Google Initiates The First Step

Nigeria Gears Up For A ‘Digital’ Election: Google Initiates The First Step

11 years ago by Zeba MahmudDigital

Countries like India, Indonesia, Sri Lanka and Brazil have become examples of how digital media has changed the course of election campaigning, putting power back in the hands of the people. The Middle East and North Africa is gearing up for an example of its own with… Read More

Save A Missing Child With AMBER Alerts: Facebook’s New Initiative

Save A Missing Child With AMBER Alerts: Facebook’s New Initiative

11 years ago by Zeba MahmudDigital

There are thousands of incidents reported across the globe of missing children. While local authorities get on with the search, it is a testing time for victims’ families. Bringing a lease of hope for such estranged families, Facebook has partnered with the National Center for… Read More

Dubai Internet City’s ‘Decode Dubai’ To Drive Creativity And Innovation

Dubai Internet City’s ‘Decode Dubai’ To Drive Creativity And Innovation

11 years ago by Sana MahmudDigital

In line with the new innovation vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Dubai Internet City will organize the first round of its tech developer competition, titled ‘Decode Dubai’. The… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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