The keywords associated with programmatic in its current application are right message to right person at the right time for the right price. For an industry where ‘price’ matters, a lot about programmatic advertising has been confined to its role in efficiency. It would however… Read More
Make a strategic hire in the region, advertising technology company, MediaMath, has appointed Richard Beattie as its Senior Vice President Commercial for EMEA. An entrepreneurial digital marketing professional with over a decade of business leadership experience, Mr Beattie’s last work profile includes developing the marketing and social… Read More
As of Tuesday, the #UAECompassion campaign recieved AED 195 million, with the numbers increasing, to support the refugees of Levant who were affected by the winter storm, Huda, in the region, a daily report stated. The #UAE Compassion Campaign also called Tarahamu is an initiative based… Read More
Digital consumption and the proliferation of social media channels have compelled marketers to focus on enhancing consumer experience to better engage audiences. From the cell phone to the desktop to physically visiting a store, consumers are entering an omnichannel world, expecting a continuity in their experience. According to a recent Forrester Consulting study,… Read More
Content marketing has to be the most popular buzzword of 2014. From relying on traditional advertising methods such as flyers, banners and television ads to market their brands, businesses are seeking solutions that marry commercial messaging with content or entertainment or editorial. The growth of the Information Age may have… Read More
The Dubai Lynx International Festival of Creativity, taking place from 8-11 March, is all set for its annual competition, the 7-Day Brief again. Powered by YouTube, the competition aims at encouraging people across MENA region to make creative video ads. The theme and brief for this… Read More
It’s just an 18-month old company, but Wit.ai was clearly doing something right in the voice recognition space, working largely with developer’s, that caught Facebook’s attention. The social media behemoth has acquired the API (application program interface) for an undisclosed amount. Wit.ai is Facebook’s neighbor company in… Read More
Boye Balogun, the Regional Director, Head of Digital at Mindshare MENA, moved on from his role at the media agency to establish Future Tech Media and Plan D. Mr Balugun would be heading Future Tech Media as its Co-founder and Managing Director. He also holds the designation… Read More
If search was the first big movement for people to take digital seriously, social media is the next significant wave. Where on the one hand, social media forced brands to revisit the way they engaged consumers, on the other hand, when embraced strategically, social media… Read More
Understanding the new consumer is a subject that brands are putting a premium on. The new ways of the Millennials, the role of technology in connecting, the rise of new powers and new subjects that consumers are becoming conscious about are only some of the… Read More
