One of the traits commonly used to describe Millennials is of spending more time with virtual friends and engaging in online activities than with friends in person or doing more physical things like walking or playing a sport. Kuwaiti female activist Sheikha Intisar Salem Al-Ali… Read More
SellAnyCar.com, a largest car buying service in the Middle East launched its intuitive new Seller iPad platform to provide a seamless experience to customers selling their car online. The Seller iPad allows customers to take practically all the steps required to sell their car without… Read More
There is not only no shortage of content, but arguably no shortage of good content. As brands struggle to standout in a constantly flowing content stream, one challenge facing them, their agencies and other marketing and communication professionals is how to make content that will… Read More
BPG Bates has launched a new campaign for its client Continental Tires. The multi-media MENA campaign titled #TREADSOFLIFE recognizes that the tires on your car tell the journey of your life. Currently the campaign has been launched in film, print and digitally in UAE, KSA,… Read More
The digital era has opened up as many opportunities as it has challenges. Experts agree that as technology gives more power to brands, one of the best tools in their arsenal is content. The question however is what content clicks for a new age that… Read More
goSwiff, a mobile commerce and marketing solutions provider has expanded its reach in the Middle East and opened up an office in Dubai. The company expects to better serve their clients’ demands for its mobile payment services in the Middle East and Africa region with… Read More
Facebook has appointed Amira Rashad as its new Regional Head of Brand Advertising at Facebook Middle East, North Africa and Pakistan. Ms Rashad will work with leading FMCG and Technology advertisers, defining strategy and optimizing ROI of their Facebook advertisements. “I am delighted to have… Read More
Sharjah Museums Department (SMD) has unveiled a range of new online services set to enhance the experience of visitors wishing to explore the emirate’s unique heritage. The additions to the department’s website, announced at the Arabian Travel Market (ATM) in Dubai, will enable visitors to… Read More
SoDA, known as the voice of the digital agency and production community, has released the authoritative annual Digital Outlook Study as part of The SoDA Report Vol 1 2015. The findings of the research, conducted by Econsultancy, identify key issues that face digital agencies in… Read More
In implementation of the smart government and smart city initiative of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai; and the ‘Dubai Government Towards 2021′ initiative of HH Sheikh Hamdan Bin Mohammed Bin Rashid… Read More
