Smartphone shipments to the Middle East and Africa saw unprecedented year-on-year growth of 83% in 2014, according to the Q4 2014 Handsets Tracker released by International Data Corporation (IDC). Spurred by the increased availability of cheaper models and dual-SIM devices, the global advisory and consulting… Read More
Online businesses allow for transparency, convenience, instant comparisons, cost advantages and more choices. The younger generation has already realized the advantages. The offers provided online have increased in numbers, implying more products and services to be purchased online. Successful internet companies have built brands, which… Read More
In one of its new initiatives to encourage safe driving practices and enhance awareness on road safety in the UAE, AXA Gulf, an international insurer in the region, announced ‘AXA Drive’, a mobile application that allows users to monitor and score the quality of their… Read More
Vuclip, a premium mobile video on demand service for emerging markets has announced a premium mobile content deal in cooperation with the Brand Management Department in the Middle East Broadcasting Centre (MBC), an Arabic language network in the Arab world. With a rapidly increasing subscriber… Read More
All popular games have one thing in common: they are engaging and immersive, allowing users to lose track of all measurements of reality. It is the very same philosophy we apply to experiential event design, yet perhaps more pervasive, and unforgettable – a good reason… Read More
Around 56 per cent of Qatar’s population is active on social media, there is an average of 50 million tweets per month, Riyadh ranks 10th globally among the cities with most tweets and in the UAE alone, Facebook enjoys 43 per cent penetration. These are… Read More
Research conducted by the International Data Corporation (IDC) shows that there has been a recorded robust year-on-year growth in the final quarter of 2014 in the Middle East and Africa (MEA) tablet market. The same is being attributed to holiday purchases and aggressive end-of-year promotions… Read More
Leo Burnett MENA’s Creative Director Saadi Alkouatli will be speaking at the Association of Integrated Marketers (AIM) Conference to be held at Vancouver, BC on April 9, 2015. The AIM conference will focus on how successful brands are using digitally generated insights to drive product and… Read More
The future of brands is seamlessly connected to how far marketing professionals utilize the power of digital video in their campaigns. In a panel discussion on the “Future of video for brands and media”, Jonathan Labin, Head of Facebook, Middle East, North Africa and Pakistan,… Read More
The seismic shift in the way in which brands and consumers relate to each other has unsettled marketeers schooled in classical media. From social networking and mobile commerce, to device proliferation and constant connectivity, the ‘digitization’ of our daily lives has brought a massive change… Read More
