Pinterest says to begin its first day of trading up 25% at $23.75. The platform is said to allow users to ‘pin’ posts to digital ‘boards’ on topics of interest. Pinterest stock has a market capitalization of US$52 billion and the company’s price-to-book ratio stands… Read More
Netflix has launched Downloads For You, a new feature that automatically downloads recommended shows or movies to your mobile device based on your tastes. You’re always in control of how much is downloaded to your device in two steps: • Go to the Downloads tab… Read More
Advertising spend on broadcast television (excluding political ads) fell by $34bn worldwide last year as the coronavirus paralyzed production and brands moved money into streaming platforms finds Warc, the international marketing intelligence service. As the broadcast TV market ebbed last year, advertiser funded video-on-demand (AVOD)… Read More
Edmond Moutran, also renowned as the man who created many ‘firsts’ has passed away at the age of 77. In 1984, he began his own agency, Middle East Marketing and Communications (MEMAC). Mr Moutran was said to be the first Lebanese advertising professional to work… Read More
In support of cancer patients, Dabur Amla had launched a campaign titled ‘Strong Hair Stronger You’ in October 2020 in order to generate awareness and inspire women across UAE to donate their hair. Friends of Cancer Patients (FCOP) and Tips & Toes Salons had said… Read More
Cadillac has appointed Kristian Aquilina as Managing Director, Cadillac International Operations and Cadillac Middle East. Mr Aquilina succeeds Christian Soemmer who has been appointed as President and Managing Director Strategic Markets, Alliances and Distributors in Seoul, South Korea. Bringing over 20 years of experience with… Read More
Brand New Galaxy (BNG) has entered into a strategic partnership with MDC Partners. This partnership with BNG MEA aims to increase the geographic spread for MDC Partners, and combines a strong creative and ecommerce proposition for Middle East clients under one collaborative platform. “The partnership… Read More
According to the annual ‘Best Places To Work’ certification program, Blue Ocean Global (BOG) has been officially recognized as one of the best places to work in UAE for 2021. Best Places to Work is an international certification program that provides employers in different countries… Read More
Africa Finance Corporation (AFC) stated the appointment of Sameh Shenouda as its new Executive Director and Chief Investment Officer. Mr Shenouda brings over 27 years of experience in investments and fundraising in international capital markets, with a focus on infrastructure development, setting up new platforms… Read More
Rotana Audio Visual LLC has chosen Digital Media Services (DMS) – Saudi Arabia to handle the exclusive, advertising sales for ‘Rotana Audio and Video’ and ‘Rotana FM’ in the Middle East and Turkey. The partnership assures inclusion of all the content from ‘Rotana FM’ Radio… Read More
