For the last 15 years the World Economic Forum’s Global Risks Report, written in partnership with Marsh has been warning the world about the dangers of pandemics. COVID-19 has not only claimed millions of lives, but it also risks widened long standing health, economic and… Read More
MicroWorld Group of Companies stated the promotion of Shweta Thakare to the position of Vice President, Global Sales & Marketing. Effective immediately, she will be responsible for handling the marketing strategies and promotions of all of MicroWorld’s cyber security brands, propagating the brand message and… Read More
WARC has released an insights report examining current effective marketing trends following an analysis of the winning case studies from the 2020 IPA Effectiveness Awards. “In these tough times, justifying marketing spend to the boardroom is more vital than ever. Which is where the Effectiveness… Read More
Visitors arriving at UAE airports will receive a Martian stamp on their passports in memorial to the Hope Probe’s historic arrival to Mars on Tuesday. An emblem of the country’s ambition, the stamp produced by the UAE Government Media Office in collaboration with Dubai Airports… Read More
WARC in association with the advertising arm of Spotify has released an analysis of B2B marketing within the technology and telecommunications sectors. The report looks at themes that B2B marketers in these industries are focusing on and how they are planning to develop their marketing… Read More
WARC has launched the 2021 WARC Prize for MENA Strategy, a search for the best strategic thinking from the region’s marketing industry that has driven results. Now in its fifth year, this case study competition is free to enter and is open to agencies, brand… Read More
Choueiri Group’s C-Media has been appointed as the Exclusive Media Representatives for Al-Nahar TV (General Entertainment Channel) and Al-Nahar Drama (Series Channel) by Trenta for Art Production and Distribution. The appointment sets out a clear vision and strategy aimed at commercial growth and expanding the… Read More
MediaSat has been chosen by Abu Dhabi Media Company to handle the advertising sales for its general entertainment TV channels, radio, digital and publishing, across the MENA region and beyond. The agreement will strengthen Abu Dhabi Media’s position as a leading media player, providing wider… Read More
The One Club for Creativity to hold its first WITHIN: The In-House Creative Conference, streaming live March 30 to April 1, 2021 with three 45 minute sessions, including discussion and Q&A. The new conference addresses a void in the market for a forum to examine… Read More
LAFFAZ Media has recently launched INDO-MENA Corridor (IMC), an initiative focused on Indian and Middle East & North Africa (MENA) startup ecosystems. The initiative aims at connecting tech startups with potential investors and advisors through a seamless application process accompanied with knowledge sharing delivered through… Read More
