Snap has extended its Marketing Mix Modeling (MMM) Partner Program to the Middle East & North Africa (MENA), to enhance the suite of tools it provides marketers in order to measure the return on their investment. Brands in MENA will be able to measure the… Read More
Following the addition to its performance marketing suite in June, Snap has now introduced the next phase of ecommerce advertising on the platform. This includes four advancements available globally to advertisers. Snap explains the move comes as its direct response ads are now driving results… Read More
With customer experience and stronger partnerships key to its offer, Etisalat has launched ‘eLife Unlimited’, an all-new line up of home service offerings delivering enhanced TV content at double internet speeds, introducing ‘Commitment Free’ option for consumers. “Today’s launch of the new home service offering… Read More
Saudi Telecom Company (STC) has embarked on a region-first campaign with Twitter to celebrate Saudi National Day. With the objective to drive awareness and engagement during #SaudiNationalDay2018, STC (@STC_KSA) is showing the love of the Saudi people for their country by inviting them to heart… Read More
Arab News has launched a digital service to track and explain the reforms underway in Saudi Arabia. Set up on the eve of Saudi National Day, the ‘Road to 2030’ section will include news, analysis and opinion around the reforms and transformation underway in the… Read More
In the age of digital disruption, every company needs to think differently about their business – both to grow beyond their core markets, and to head off competition from new entrants. But often the exact skills that helped companies succeed in the past prevent them… Read More
Adara, the data solution for travel brands, has hired former Amnet Global COO and Mediacom Global Client Consulting Partner, Curtis Nishijima to the newly created role of Managing Director, EMEA. Mr Nishijima will be responsible for setting the vision, market development and operational requirements across… Read More
There is no denying that online shopping has been on the rise in the Middle East & North Africa (MENA) region. However, given audience composition and online behaviors in the region, it is clear the industry must do more to be able to grow online… Read More
Jordan based content marketing agency, SyndiGate, has launched a digital content marketplace where buyers can access, search for, and acquire license to use or republish content. The platform, Disco, combines proprietary technology with journalism and is designed as a tool for publishers, broadcasters and brands… Read More
AdColony has partnered with Unilever to run interactive mobile video campaigns in the Middle East. Sunsilk, Brooke Bond and Jif are the first three brands to run Aurora HD interactive video ads which deliver immersive experiences for the user. The brand storytelling is designed for… Read More
