Monetization is among the key concerns for mobile publishers and in the course of the last few years, several routes have shown results. Among these, according to recent surveys by AdColony and Tapjoy, rewarded video ads are becoming an effective source of revenue generation for… Read More
Companies in the UAE are taking care of their customers. Service Hero, a consumer powered customer satisfaction index, revealed that satisfaction in the UAE is rising with almost 2 points growth from last annual results. This comes as the company released the results of its… Read More
Al Habtoor City Hotel Collection has appointed John Farrelly as Multi-Property Director of Sales & Marketing for St. Regis Dubai, W Dubai – Al Habtoor City and The Westin Dubai, Al Habtoor City. Mr Farrelly joins from his most recent role with Marriott International as… Read More
First Abu Dhabi Bank (FAB) is rolling out the next phase of its brand campaign launched during the second half of the year. In the coming months, the bank will start to install new FAB signage across First Gulf Bank (FGB) and National Bank of… Read More
More than half of young Syrian refugees say they are unlikely to return home permanently, and an end to the war and the elimination of Daesh are viewed as the decisive steps needed for them to consider going back. Those are the key findings from… Read More
Marketing to the young Muslim consumer has been gaining significance for companies over the last few years. Not only due to the sheer size of this audience that is growing further, but also because of the influence that young Muslims exert in driving specific categories.… Read More
RB’s family protection brand Dettol has topped the list of personal care brands in the UAE according to an inaugural global brand health rankings released by YouGov BrandIndex. Consumer data from YouGov’s daily brand tracker over the past 12 months has found that Dettol is… Read More
In the Middle East, it’s important to invest time in building business relationships. This is according to Randall S Peterson, Professor of Organizational Behavior and Academic Director of the Leadership Institute at London Business School. Although business customs can vary from country to country in… Read More
In comparison to the other GCC economies, the UAE is benefiting more from the rebound in world trade flows and growth in global tourism according to ICAEW. In a new report, the accountancy and finance body says that the UAE has a more favorable economic… Read More
Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the search giant comes in just above sister company YouTube and number three, Facebook. According to YouGov’s global daily brand tracker, BrandIndex, other tech firms feature… Read More
