Unilever’s Forsaty campaign, an online competition that aimed to discover the next female vlogging star in the region, has completed. Raneem Almohandes has emerged the winner, beating hundreds of contestants to receive a cash prize of USD 35,000, a one-year contract with Unilever, plus mentorship… Read More
It would appear that following several global and regional developments, optimism has plunged among young Arabs across much of the region. According to the ninth annual ASDA’A Burson-Marsteller Arab Youth Survey, there is a widening divide over the mindsets between those living in the wealthy… Read More
Ramadan is quickly approaching. For brands marketing to the Middle East & North Africa (MENA) region from May 26 to June 24, 2017, the advertising plan needs to cater significantly to this religious holiday. To help media agencies and media owners prepare, Effective Measure has… Read More
Saudi Arabia is an attractive market for foreign investment, but it can be a difficult path to navigate. Without understanding nuances of the market, especially in important times such as Ramadan, most business professionals will be unprepared for what they would face, and what is… Read More
Following a strong performance at Dubai Lynx International Festival of Creativity and the MENA Digital Awards, du clinches several wins at the recently concluded Festival of Media Awards. Out of the eight shortlisted categories for du, the telecommunications company claimed three Golds, one Silver, and… Read More
Following its conclusion in Toronto last week, World Federation of Advertisers (WFA) Global Marketer Week will take place from May 22 to 25, 2018 in Tokyo in collaboration with the Japanese Advertiser Association (JAA). Japan is the world’s third-biggest advertising market, characterized by digital innovation,… Read More
“Trust is like the air we breathe — when it’s present, nobody really notices; when it’s absent, everybody notices”: this Warren Buffett quote could not be truer for the present day environment in the advertising and marketing business. Marketers are dealing with newer challenges impacting… Read More
Leaders of the regional public relations industry will have the opportunity to hear from global communications leaders at the third annual Middle East Public Relations Association Leadership Majlis in Abu Dhabi. Speakers at the 2017 MEPRA Leadership Majlis will include Danny Rogers, the editor of global… Read More
The World Federation of Advertisers (WFA) has appointed new members to the global leadership team, including senior marketers from Emirates, Coty, AirAsia, L’Oréal and RB. The appointments were confirmed at the WFA Annual General Meeting, taking place as part of the WFA Global Marketer Week… Read More
For anyone reading the trade press and even some of the mainstream media, it is increasingly evident that marketers are dealing with testing times. Every opportunity that technology opens up comes with as many, and more, challenges every day. According to David Wheldon, WFA President… Read More
