Emirates NBD has adopted a dual-agency model for 2018, retaining its long term agency of seven years, FP7 to manage creatives and communication across all business units and has appointed Leo Burnett Dubai to manage its evolving brand needs, in addition to strategic sponsorships and… Read More
The UAE is first in the region and is ranked third globally, after China and India, for a fourth consecutive year, staying atop the compatibility and connectedness sub-indices. The country is also attributed the number one spot for quality of infrastructure. The compatibility sub-index is… Read More
For the fourth consecutive year, KPMG in Saudi Arabia reported achieving another double digit growth for fiscal year ended September 30, 2017 in the backdrop of Saudi Arabia gearing up for rapid changes. KPMG Middle East & South Asia (MESA) revenues across all core functions… Read More
In the myriad of channel choices and ad formats, delivering effective and integrated campaigns that consumers understand well across channels is essential. Kantar Millward Brown examined the state of multichannel advertising campaigns in a study that included markets such as Saudi Arabia and the UAE.… Read More
Marketers will have to continue investing in building trust in their products and services. And in this people rely overwhelmingly on personal recommendations. As per a Middle East Public Relations Association (MEPRA) survey, conducted by YouGov, around 84 percent of the polled said they trusted… Read More
Rebranding can be a challenge. Brands neither want to lose valuable brand equity and awareness built over the years, nor want to become irrelevant by not evolving or innovating. With focus on data, one of the bigger players to rebrand itself in 2017 was Hitachi… Read More
Etisalat continues to invest in local and regional events that align with its broader goals in order to stay connected with its audiences. Having been a supporter of the Arab Women Sports Tournament (AWST), this year the telecom operator has signed an agreement with the… Read More
Digital transparency will be a key challenge for brands in the year ahead according to marketing intelligence service Warc. Led by P&G, brands are putting pressure on the digital media ecosystem to reform and to embrace greater transparency. As per the Warc Toolkit 2018 survey,… Read More
The year 2017 may have been tough for the industry, but Casio has had a good year, and Japan-based consumer and commercial electronics player is bullish on its expectations from 2018 as well. After the high decibel launch of the Casio G-Shock Mudmaster collector’s edition,… Read More
The role of the brand ambassador has undergone significant change in an age of social media influencers and micro influencers. Mohammed Al Balooshi, the Emirati-national Motocross champion, represents the class of brand ambassadors who know how to connect with their target audiences the new and… Read More
