Edelman UAE is moving address to twoFour54 Media Zone in Abu Dhabi. The new office will be home to the Middle East & North Africa (MENA) headquarters of the global agency. Edelman has paid special attention to its new office design to reflect its culture… Read More
The share of CEOs forced out of office for ethical reasons has been on the rise, according to the 2016 CEO Success study released by Strategy&, formerly Booz & Company and part of the PwC network. The study analyzed CEO successions at the world’s largest… Read More
PepsiCo has upped the ante on its digital play. Even as digital consumes only a marginal portion of the overall ad pie in the Middle East & North Africa (MENA) region, PepsiCo is experimenting with retail tech including ecommerce, bots and the likes to not… Read More
The Holy Month of Ramadan has set a new benchmark for homemakers as their social demands compete with spiritual sentiments. A recent study by Kantar AMRB reveals a distinct shift in behavior gravitating towards creation of a festive Ramadan feel, less interactive family time, nutritious… Read More
The Marketing Society Middle East is back with ‘Collide’. The second edition in this series is scheduled to take place on May 16 in Dubai. This event is special for the Society as it also marks the first anniversary of The Marketing Society Middle East.… Read More
In the Middle East and North Africa region, digital video consumption has risen fastidiously. Marketers and brands are revamping their digital marketing strategies to gain consumers attention and catch up with the changing digital behavior of consumers. In one of its recent case studies, Google… Read More
Unilever’s Forsaty campaign, an online competition that aimed to discover the next female vlogging star in the region, has completed. Raneem Almohandes has emerged the winner, beating hundreds of contestants to receive a cash prize of USD 35,000, a one-year contract with Unilever, plus mentorship… Read More
It would appear that following several global and regional developments, optimism has plunged among young Arabs across much of the region. According to the ninth annual ASDA’A Burson-Marsteller Arab Youth Survey, there is a widening divide over the mindsets between those living in the wealthy… Read More
Ramadan is quickly approaching. For brands marketing to the Middle East & North Africa (MENA) region from May 26 to June 24, 2017, the advertising plan needs to cater significantly to this religious holiday. To help media agencies and media owners prepare, Effective Measure has… Read More
Saudi Arabia is an attractive market for foreign investment, but it can be a difficult path to navigate. Without understanding nuances of the market, especially in important times such as Ramadan, most business professionals will be unprepared for what they would face, and what is… Read More
