After closing 2015 on a fairly good note, Omnicom Group’s worldwide revenue in the first quarter of 2016 has increased 0.9 percent to USD 3,499.1 million from USD 3,469.2 million in the first quarter of 2015. Across the regional markets, organic revenue in the first quarter of… Read More
The ‘Pass It On’ initiative started by Eros Group has now moved to The Winchester School. Eros Group is a distributor in the UAE for consumer electronics with a portfolio of brands such as Samsung, Hitachi, Linksys and TCL. The campaign, initiated in 2010, has… Read More
“There is no endgame in digital. Digital transformation is a constant journey and buzzwords are fallouts along the way”: Gavin Payne, who has been actively involved in the digital space for nearly two decades, had this one thought that he hopes companies attempting to stay relevant… Read More
In a world where digital is evolving very quickly, brands can do with all the help they can get. The situation may be truer for larger brands that cannot move as fast largely owing to their size. Asad ur Rehman, Director – Media, Middle East… Read More
UAE-based agency, Wallis Marketing Consultant, is appointed as the public relations agency for Hyundai Middle East and Africa. Starting this month the agency will handle the group’s media activity throughout Africa and the Middle East, including the GCC and Levant, as well as North Africa… Read More
Bringing his one-year stint to a close, Rich Rust has resigned from Nissan Middle East as its Head of Digital Marketing. In his role, Mr Rust was responsible for all of Nissan Middle East’s digital marketing functions in more than 20 countries in the region. Mr Rust’s destination next could not… Read More
Recession, retrenchment, revolution… as the Middle East and North Africa (MENA) fights its own internal challenges triggered by falling oil prices and the Arab unrest, the numerous macroeconomic changes are equally affecting the region, if not more. Interestingly, not everyone is complaining. Premium auto brand… Read More
For du, 2015 was a good year, and 2016 is expected to be better. Unlike most other advertisers, the telecommunication company takes a different approach to award festivals. One of the examples is the 10th Dubai Lynx International Festival of Creativity, where the brand had… Read More
As a brand to reckon with, Coca-Cola MENA has had a good 2015. Whether it was industry accolades including the Effie Marketer of the Year 2015 or the sheer volume of content it had created and the impact that it generated in terms of viewership,… Read More
From being named among the Most Influential Arab Women to the Leading Businesswoman of the Year, du’s EVP of Brand & Communications, Hala Badri, has written a growth story that is inspiring a whole generation of future leaders. The Arabian Marketer catches up with Ms Badri… Read More
